TY  - BOOK
AU  - Venugopa, Pingali
AU  - Kaundinya, Ram
TI  - Agri-input Marketing in India
SN  -  9788132117711
U1  - 338.10954 
PY  - 2014///
CY  - New Delhi
PB  - Sage Publications India Pvt. Ltd.
KW  - Agricultural industries - India - Marketing.
N1  - Introduction: Agri-input market at crossroads
Agricultural situation in India and agri-inputs
Land: the fixed factor of production
Government policies: creating an environment for input usage
Improve agronomic potential
        Infrastructure development : removing constraints
        Agricultural extension programs in India
        Adoption: the beginning of the agri-input sector
        Agri-input market : current competitive situation
        Buying behavior for inputs
        Impact of agri-input usage in india
        Sustainable agriculture : new objective
        Strategies for agri-input marketing (basis for positioning strategy)
        Technical knowledge-based marketing (basis for product and pricing strategy)
        Building trust through knowledge transfer (basis for promotion strategy)
        Integrated agri-input supply model (basis for place strategy)
        Future directions (implementation aspects)
ER  -