TY  - BOOK
AU  - Lee, Alvin
AU  - Edwards, Mark G.
TI  - Marketing Strategy: A Life Cycle Approach
SN  - 9781107414419
U1  - 658.802 
PY  - 2013///
CY  - New Delhi
PB  - Cambridge University Press
KW  - Marketing Management
N1  - An Accompanying Book of Case Studies; 'Marketing Strategy Casebook'
ER  -