TY  - BOOK
AU  - Edwards, Mark G.
AU  - Lee, Alvin
TI  - Marketing Strategy: Casebook
SN  - 9781107415010
U1  - 658.802 
PY  - 2013///
CY  - New Delhi
PB  - Cambridge University Press
KW  - Economics
N1  - An Accompanying Book of 'Marketing Strategy: A Life Cycle Approach'
ER  -