TY  - BOOK
AU  - Clow, Kenneth E.
AU  - James, Karen E.
TI  - Essentials of Marketing Research: Putting Research into Practice
SN  - 9781412991308 
U1  - 658.83 
PY  - 2014///
CY  - Los Angeles
PB  - Sage Publications
KW  - Marketing Research
ER  -