TY - BOOK AU - Kaufman, Ira AU - Horton, Chris TI - Digital Marketing Integrating Strategy and Tactics with Values, a Guidebook for Executives, Managers and Students SN - 9780415716758 U1 - 658.872 PY - 2015/// CY - London PB - Routledge KW - Marketing - Management KW - Information Management ER -