TY  - BOOK
AU  - Kaufman, Ira
AU  - Horton, Chris
TI  - Digital Marketing Integrating Strategy and Tactics with Values, a Guidebook for Executives, Managers and Students
SN  - 9780415716758
U1  - 658.872 
PY  - 2015///
CY  - London
PB  - Routledge
KW  - Marketing - Management
KW  - Information Management
ER  -