TY  - BOOK
AU  - Halloran, Tim
TI  - Romancing the Brand: How Brands Create Strong, Intimate Relationships with Consumers
SN  - 9781118611289
U1  - 658.827 
PY  - 2014///
CY  - San Francisco
PB  - Jossey-Bass Publishers
KW  - Product management
KW  - Customer relations
KW  - Branding (Marketing)
ER  -