TY  - BOOK
AU  - Anthony, Scott D.
TI  - The First Mile: A Launch Manual for Getting Great Ideas into the Market 
SN  - 9781422171769
U1  - 658.575 
PY  - 2014///
CY  - Boston
PB  - Harvard Business Review Press
KW  - Business planning
KW  - Technological innovations
KW  - New products
ER  -