TY  - BOOK
AU  - Watkins, Alexandra
TI  - Hello My Name is Awesome: How to Create Brand Names That Stick 
SN  - 9781626564725
U1  - 658.827 
PY  - 2014///
CY  - San Francisco
PB  - Berrett - Koehler Publishers
KW  - Brand name products
KW  - Branding (Marketing)
ER  -