TY  - BOOK
AU  - Eyal, Nir
AU  - Hoover, Ryan
TI  - Hooked: How to Build Habit-Forming Products
SN  - 9780241184837
U1  - 658.575 
PY  - 2014///
CY  - New York
PB  - Portfolio/Penguin
KW  - Consumer behavior
KW  - Consumers' preferences
KW  - New products
N1  - The habit zone
Trigger
Action
Variable reward
Investment
What are you going to do with this?
Case study : the bible app
Habit testing and where to look for habit-forming opportunities
ER  -