TY  - BOOK
AU  - Blattberg, Robert C.
AU  - Do Kim, Byung
AU  - Neslin, Scott A.
TI  - Database Marketing: Analyzing and Managing Customers 
SN  - 9788184893847
U1  - 658.872 
PY  - 2010///
CY  - New Delhi
PB  - Springer (India) Pvt. Ltd.
KW  - Database marketing
KW  - Consumer profiling
KW  - Industrial management
ER  -