TY  - BOOK
AU  - Rafinejad, Dariush
TI  - Innovation, Product Development and Commercialization: Case Studies and Key Practices for Market Leadership
SN  - 9781932159707
U1  - 658.503 
PY  - 2007///
CY  - USA
PB  - J. Ross Publishing
KW  - New Products - Marketing
KW  - Product Management
ER  -