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		Advertising Management by Batra, Rajeev Myers, John G Aaker, David A Edition: 5th ed Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Prentice-Hall of India Pvt. Ltd. 1996 Availability: Items available for loan: Institute of Management (7)Call number: 659.1 BAT, ... Items available for reference: Institute of Management: Not For Loan (1)Call number: 659.1 BAT. Place hold Add to cart (remove)
		Advertising Management by Aaker, David A Myers, John G Batra, Rajeev Edition: 4th ed Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Prentice-Hall of India Pvt. Ltd. 1992 Availability: Items available for loan: Institute of Management (2)Call number: 659.1 AAK, ... Place hold Add to cart (remove)
		Brand Equity and Advertising: Advertising's Role in Building Strong Brands by Aaker, David A Biel, Alexander L Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Jersey Lawrence Erlbaum Associates 1993 Availability: Items available for loan: Institute of Management (1)Call number: 659.1 BRA. Place hold Add to cart (remove)
		Brand Leadership by Aaker, David A Joachimsthaler, Erich Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York The Free Press 2000 Availability: Items available for loan: Institute of Management (1)Call number: 658.827 AAK. Place hold Add to cart (remove)
		Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage and Clarity by Aaker, David A Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York The Free Press 2005 Availability: Items available for loan: Institute of Management (1)Call number: 658.827 AAK. Place hold Add to cart (remove)
		Developing Business Strategies by Aaker, David A Edition: 4th ed Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York John Wiley & Sons, Inc. 1995 Availability: Items available for loan: Institute of Management (1)Call number: 658.4012 AAK. Place hold Add to cart (remove)
		Developing Business Strategies by Aaker, David A Edition: 5th ed Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York John Wiley & Sons, Inc. 1998 Availability: Items available for loan: Institute of Management (1)Call number: 658.4012 AAK. Place hold Add to cart (remove)
		Developing Business Strategies by Aaker, David A Edition: 6th ed Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York John Wiley & Sons, Inc. 2001 Availability: Items available for loan: Institute of Management (1)Call number: 658.4012 AAK. Place hold Add to cart (remove)
		Essentials of Marketing Research by Kumar, V Aaker, David A Day, George S Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York John Wiley & Sons, Inc. 1999 Availability: Items available for loan: Institute of Management (1)Call number: 658.83 KUM. Place hold Add to cart (remove)
		Managing Brand Equity: Capitalizing on the Value of a Brand Name by Aaker, David A Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York The Free Press 1991 Availability: Items available for loan: Institute of Management (2)Call number: 658.827 AAK, ... Items available for reference: Institute of Management: Not For Loan (1)Call number: 658.827 AAK. Place hold Add to cart (remove)
		Marketing Research by Aaker, David A Day, George S Kumar, V Edition: 6th ed Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York John Wiley & Sons, Inc. 1999 Availability: Items available for loan: Institute of Management (2)Call number: 658.83 AAK, ... Place hold Add to cart (remove)
		Marketing Research by Aaker, David A Kumar, V Day, George S Edition: 7th ed Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York John Wiley & Sons, Inc. 2001 Availability: Items available for loan: Institute of Management (1)Call number: 658.83 AAK. Place hold Add to cart (remove)
		Marketing Research by Aaker, David A Kumar, V Day, George S Edition: 11th ed Material type: Text; Format: print ; Literary form: Not fiction Publication details: Singapore John Wiley & Sons (Asia) Pte. Ltd. 2001 Availability: Items available for loan: Institute of Management (1)Call number: 658.83 AAK. Place hold Add to cart (remove)
		Spanning Silos: The New CMO Imperative by Aaker, David A Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boston Harvard Business Review Press 2008 Availability: Items available for loan: Institute of Management (1)Call number: 658.8 AAK. Place hold Add to cart (remove)
		Strategic Market Management by Aaker, David A Edition: 6th ed Material type: Text; Format: print ; Literary form: Not fiction Publication details: Singapore John Wiley & Sons (Asia) Pte. Ltd. 2002 Availability: Items available for loan: Institute of Management (1)Call number: 658.802 AAK. Place hold Add to cart (remove)
		Building Strong Brands by Aaker, David A Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York The Free Press 1996 Availability: Items available for reference: Institute of Management: Not For Loan (1)Call number: 658.827 AAK. Add to cart (remove)
		Strategic Market Management by Aaker, David A Edition: 4th ed Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York John Wiley & Sons, Inc. 1995 Availability: Items available for reference: Institute of Management: Not For Loan (1)Call number: 658.802 AAK. Add to cart (remove)
		Marketing Research by Aaker, David A Kumar, V Leon, Robert P Day, George S Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Wiley India Pvt. Ltd. 2019 Availability: Items available for loan: Institute of Management (1)Call number: 658.83 AAK. Place hold Add to cart (remove)

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