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1.
Authenticity: What Consumers Really Want by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston Harvard Business Review Press 2007
Availability: Items available for loan: Institute of Management (1)Call number: 658.8343 GIL.

2.
The Buying Brain: Secrets for Selling to the Subconscious Mind by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: San Francisco John and Wiley Sons, Inc. 2010
Availability: Items available for loan: Institute of Management (1)Call number: 658.8342 PRA.

3.
Buyology: How Everything We Believe About Why We Buy is Wrong by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Random House Business Books 2008
Availability: Items available for loan: Institute of Management (1)Call number: 658.834 LIN.

4.
Cheap: The High Cost of Discount Culture by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Penguin Books India (P) Ltd. 2009
Availability: Items available for loan: Institute of Management (1)Call number: 381.1490973 SHE.

5.
Consumer Adoption and Usage of Broadband by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London IRM Press 2008
Availability: Items available for loan: Institute of Management (1)Call number: 384 DWI.

6.
Consumer Behavior by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hyderabad ICFAI 2005
Availability: Items available for loan: Institute of Management (1)Call number: 658.8342 CON.

7.
Consumer Behavior by
Edition: 8th ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Delhi Pearson Education (Singapore) Pte. Ltd. 2004
Availability: Items available for loan: Institute of Management (2)Call number: 658.8342 SCH, ...

8.
Consumer Behavior by
Edition: 9th ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Prentice-Hall of India Pvt. Ltd. 2009
Availability: Items available for loan: Institute of Management (1)Call number: 658.8342 SCH.

9.
Consumer Behavior by
Edition: 5th ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Cengage Learning Pvt. Ltd. 2010
Availability: Items available for loan: Institute of Management (1)Call number: 658.8342 HOY.

10.
Consumer Behavior: An Asia Pacific Approach by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Australia Thomas Brooks 2006
Availability: Items available for loan: Institute of Management (1)Call number: 658.8342 BLA.

11.
Consumer Behavior and Culture: Consequences for Global Marketing and Advertising by
Edition: 2nd ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: California Sage Publication, Inc 2011
Availability: Items available for loan: Institute of Management (1)Call number: 658.8342 MOO.

12.
Consumer Behavior: Concepts, Applications and Cases by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Vikas Publishing House Pvt. Ltd. 2010
Availability: Items available for loan: Institute of Management (1)Call number: 658.8342 RAJ.

13.
Consumer Behaviour by
Edition: 10th ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Dorling Kindersley (India) Pvt. Ltd. 2010
Availability: Items available for loan: Institute of Management (1)Call number: 658.8342 SCH.

14.
Consumer Behaviour: Applications in Marketing by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Sage Publications India Pvt. Ltd. 2009
Availability: Items available for loan: Institute of Management (1)Call number: 658.8342 EAS.

15.
Consumer Behaviour: Insights from Indian Markets by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi PHI Learning Private Limited 2010
Availability: Items available for loan: Institute of Management (1)Call number: 658.8342 MAJ.

16.
Consumer Behaviour: Text and Cases by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Delhi Wisdom Publications 2008
Availability: Items available for loan: Institute of Management (1)Call number: 658.8342 GAU.

17.
The Consumer Mind: Brand Perception and the Implications for Marketers by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Kogan Page India Pvt. Ltd. 2012
Availability: Items available for loan: Institute of Management (1)Call number: 658.8343 MAR.

18.
Contagious: Why Things Catch On by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Simon & Schuster 2013
Availability: Items available for loan: Institute of Management (1)Call number: 659.133 BER.

19.
Customer Sense: How the 5 Senses Influence Buying Behavior by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Palgrave Macmillan 2013
Availability: Items available for loan: Institute of Management (1)Call number: 658.8342 KRI.

20.
Elite China: Luxury Consumer Behavior in China by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Singapore John Wiley & Sons (Asia) Pte. Ltd. 2008
Availability: Items available for loan: Institute of Management (1)Call number: 658.8342 LU.

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