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101.
Valuable Content Marketing: How to Make Quality Content Your Key to Success by
Edition: 2nd ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Kogan Page Limited 2015
Availability: Items available for loan: Institute of Management (1)Call number: 658.8 JEF.

102.
Customer-Centric Marketing: A Pragmatic Framework by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Cambridge The MIT Press 2016
Availability: Items available for loan: Institute of Management (1)Call number: 658.812 RAV.

103.
Beyond Advertising: Creating Value Through All Customer Touchpoints by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hoboken John Wiley & Sons, Inc. 2016
Availability: Items available for loan: Institute of Management (1)Call number: 659.1 WIN.

104.
Hug Your Haters: How to Embrace Complaints and Keep Your Customers by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Penguin Books India (P) Ltd. 2016
Availability: Items available for loan: Institute of Management (1)Call number: 658.812 BAE.

105.
Behavioral Marketing: Delivering Personalized Experiences at Scale by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Jersey John Wiley & Sons, Inc. 2015
Availability: Items available for loan: Institute of Management (1)Call number: 658.872 WAL.

106.
Building Insanely Great Products: Some Products Fail, Many Succeed... This is their Story: Lessons from 47 Years of Experience Including Hewlett-Packard, Apple, 75 Products and 11 Startups Later by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: United States Spice Catalyst Media 2014
Availability: Items available for loan: Institute of Management (1)Call number: 658.812 FRA.
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107.
On Purpose: Delivering a Branded Customer Experience People Love by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Kogan Page Limited 2015
Availability: Items available for loan: Institute of Management (1)Call number: 658.812 SMI.

108.
Services Marketing: People, Technology and Strategy by
Edition: 8th ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Jersey World Scientific Publishing Co. Pte. Ltd. 2016
Availability: Items available for loan: Institute of Management (1)Call number: 658.805 LOV.

109.
NICOM 2017 Services in Emerging Markets by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Excel India Publishers 2017
Availability: Items available for loan: Institute of Management (1)Call number: 658.8 SER.

110.
NICOM 2017 Consumer Behaviour and Contemporary Marketing Strategy by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Excel India Publishers 2017
Availability: Items available for loan: Institute of Management (1)Call number: 658.8 CON.

111.
12th SIMSR Global Marketing Conference: New Age Customer Centric Marketing by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai K. J. Somaiya Institute of Management Studies and Research 2017
Availability: Items available for reference: Institute of Management: Not For Loan (1)Call number: MST TWE.

112.
501 Ways to Roll Out the Red Carpet for Your Customers: Easy-to-Implement Ideas to Inspire Loyalty, Get New Customers and Make a Lasting Impression by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Macmillan Publishers India Private Limited 2016
Availability: Items available for loan: Institute of Management (1)Call number: 658.812 CUT.

113.
Never Lose a Customer Again Turn Any Sale into Lifelong Loyalty in 100 Days by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Penguin 2018
Availability: Items available for loan: Institute of Management (1)Call number: 658.812 COL.

114.
Customer Relationship Management: Concepts and Technologies by
Edition: 3rd ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Routledge 2018
Availability: Items available for loan: Institute of Management (1)Call number: 658.812 BUT.

115.
Would You Do That to Your Mother?: The "Make Mom Proud" Standard for How to Treat Your Customers by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Portfolio / Penguin 2018
Availability: Items available for loan: Institute of Management (1)Call number: 658.812 BLI.

116.
Sustainable Customer Experience Design: Co-creating Experiences in Events, Tourism and Hospitality by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxon Routledge 2018
Availability: Items available for loan: Institute of Management (1)Call number: 910.685 SMI.

117.
Lead Generation for Dummies by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Wiley India Pvt. Ltd. 2014
Availability: Items available for loan: Institute of Management (1)Call number: 658.8 ROT.

118.
Customer Experience for Dummies by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Wiley India Pvt. Ltd. 2015
Availability: Items available for loan: Institute of Management (1)Call number: 658.812 BAR.

119.
CRM For Dummies by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Wiley India Pvt. Ltd. 2017
Availability: Items available for loan: Institute of Management (1)Call number: 658.812 HEL.

120.
Service Operations Management: Improving Service Delivery by
Edition: 4th ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Noida Pearson India Education Services Pvt. Ltd. 2018
Availability: Items available for loan: Institute of Management (1)Call number: 658.812 JOH.

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