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121.
E-Marketing by
Edition: 7th ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxon Routledge 2014
Availability: Items available for loan: Institute of Management (1)Call number: 658.872 STR.

122.
The Happiness Effect: How Social Media is Driving a Generation to Appear Perfect at any Cost by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Oxford University Press 2017
Availability: Items available for loan: Institute of Management (1)Call number: 302.231 FRE.

123.
The Routledge Companion to Contemporary Brand Management by Series: Routledge Companions to Business, Management and Accounting
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxon Routledge 2016
Availability: Items available for loan: Institute of Management (1)Call number: 658.827 ROU.

124.
Digital Advertising: Theory and Research by Series: Advances in Consumer Psychology
Edition: 3rd ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxon Routledge 2017
Availability: Items available for loan: Institute of Management (1)Call number: 659.144 DIG.

125.
The Internet of Things: Enabling Technologies, Platforms and Use Cases by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boca Raton CRC Press 2017
Availability: Items available for loan: Institute of Management (1)Call number: 004.678 RAJ.

126.
Social Media Wellness: Helping Tweens and Teens Thrive in an Unbalanced Digital World by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: California Corwin: A Sage Company 2018
Availability: Items available for loan: Institute of Management (1)Call number: 302.23108 HOM.

127.
Digital Metrics Field Guide: The Definitive Reference for Brands using the Web, Social Media, Mobile Media, or Email by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Netherlands BIS Publishers 2014
Availability: Items available for loan: Institute of Design (1)Call number: 658.8720721 RAP.

128.
Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation by
Edition: 4th ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Kogan Page Limited 2017
Availability: Items available for loan: Institute of Management (1)Call number: 658.872 RYA.

129.
How to be a Bawse: A Guide to Conquering Life by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Penguin Book India Pvt. Ltd. 2017
Availability: Items available for loan: Institute of Management (1)Call number: 746.092 SIN.

130.
Ogilvy on Advertising in the Digital Age by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Bloomsbury 2017
Availability: Items available for loan: Institute of Management (1)Call number: 659.1 YOU.

131.
Frenemies: The Epic Disruption of the Advertising Industry and Why This Matters by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London HarperCollins Publishers India Ltd. 2018
Availability: Items available for loan: Institute of Management (1)Call number: 659.1 AUL.

132.
Digital Marketing: A Practical Approach by
Edition: 3rd ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxon Routledge 2018
Availability: Items available for loan: Institute of Management (1)Call number: 658.872 CHA.

133.
Trust Inc.: How Business Wins Respect in a Social Media Age by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxon Routledge 2018
Availability: Items available for loan: Institute of Management (1)Call number: 659.2028546 YEO.

134.
We Are the Nerds: The Birth and Tumultuous Life of Reddit, the Internet's Culture Laboratory by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Piatkus 2018
Availability: Items available for loan: Institute of Management (1)Call number: 303.30285 LAG.

135.
Online Reputation Management for Dummies by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Wiley India Pvt. Ltd. 2012
Availability: Items available for loan: Institute of Management (1)Call number: 658.872 STR.

136.
Inbound Marketing for Dummies by Series: For dummies
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Wiley India Pvt Ltd. 2015
Availability: Items available for loan: Institute of Management (1)Call number: 658.872 MIL.

137.
Social Media Marketing for Dummies by
Edition: 2nd ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Dehli Wiley India Pvt. Ltd. 2012
Availability: Items available for loan: Institute of Management (1)Call number: 658.872 SIN.

138.
Facebook for Dummies by
Edition: 5th ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Wiley India Pvt. Ltd. 2013
Availability: Items available for loan: Institute of Management (1)Call number: 006.754 ABR.

139.
Digital Marketing Excellence: Planning, Optimizing and Integrating Online Marketing by
Edition: 5th ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxon Routledge 2017
Availability: Items available for loan: Institute of Management (1)Call number: 658.872 CHA.

140.
Digital Analytics for Marketing by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxon Routledge 2018
Availability: Items available for loan: Institute of Management (1)Call number: 658.8​340285 SPO.

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