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Legends in Marketing Jagdish N. Sheth Volume 1: Consumer Behavior: Conceptual Foundations by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Sage Publications India Pvt. Ltd. 2010
Availability: Items available for reference: Institute of Management: Not For Loan (1)Call number: 658.8 LEG.

Legends in Marketing Jagdish N. Sheth Volume 2: Consumer Behavior: Empirical Research by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Sage Publications India Pvt. Ltd. 2010
Availability: Items available for reference: Institute of Management: Not For Loan (1)Call number: 658.8 LEG.

Legends in Marketing Jagdish N. Sheth Volume 4: International Marketing by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Sage Publications India Pvt. Ltd. 2010
Availability: Items available for reference: Institute of Management: Not For Loan (1)Call number: 658.8 LEG.

Legends in Marketing Jagdish N. Sheth Volume 5: Managerial Marketing: The Early Years by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Sage Publications India Pvt. Ltd. 2010
Availability: Items available for reference: Institute of Management: Not For Loan (1)Call number: 658.8 LEG.

Legends in Marketing Jagdish N. Sheth Volume 6: Managerial Marketing: Current Thought by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Sage Publications India Pvt. Ltd. 2010
Availability: Items available for reference: Institute of Management: Not For Loan (1)Call number: 658.8 LEG.

Legends in Marketing Jagdish N. Sheth Volume 7: Organizational Buyer Behavior by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Sage Publications India Pvt. Ltd. 2010
Availability: Items available for reference: Institute of Management: Not For Loan (1)Call number: 658.8 LEG.

Legends in Marketing Jagdish N. Sheth Volume 8: Relationship Marketing by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Sage Publications India Pvt. Ltd. 2010
Availability: Items available for reference: Institute of Management: Not For Loan (1)Call number: 658.8 LEG.

Legends in Marketing Jagdish N. Sheth Volume 3: Visioning the Future by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Sage Publications India Pvt. Ltd. 2010
Availability: Items available for reference: Institute of Management: Not For Loan (1)Call number: 658.8 LEG.

Marketing Strategy: Volume - 1 Marketing Strategy's Conceptual Foundations: Market Orientation, the Cornerstone of Strategic Marketing Thought by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Los Angeles Sage Publications 2009
Availability: Items available for reference: Institute of Management: Not For Loan (1)Call number: 658.802 MAR.

Marketing Strategy: Volume - 2 Marketing Strategy Processes and Tools by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Los Angeles Sage Publications 2009
Availability: Items available for reference: Institute of Management: Not For Loan (1)Call number: 658.802 MAR.

Marketing Strategy: Volume - 3 Marketing-Mix Strategies-Product Strategy and Promotion Strategy Marketing Strategy Processes and Tools by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Los Angeles Sage Publications 2009
Availability: Items available for reference: Institute of Management: Not For Loan (1)Call number: 658.802 MAR.

Marketing Strategy: Volume - 4 Marketing-Mix Strategies-Distribution Strategy and Pricing Strategy by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Los Angeles Sage Publications 2009
Availability: Items available for reference: Institute of Management: Not For Loan (1)Call number: 658.802 MAR.

Marketing Strategy: Volume - 5 Marketing Strategy Organization and Implementation by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Los Angeles Sage Publications 2009
Availability: Items available for reference: Institute of Management: Not For Loan (1)Call number: 658.802 MAR.

Marketing Strategy: Volume - 6 Marketing Strategy Organization and Implementation by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Los Angeles Sage Publications 2009
Availability: Items available for reference: Institute of Management: Not For Loan (1)Call number: 658.802 MAR.

Marketing Theory Vol. - I: The Development of Marketing Theory and its Philosophical Underpinnings by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Los Angeles Sage Publications 2008
Availability: Items available for reference: Institute of Management: Not For Loan (1)Call number: 658.8001 MAR.

Marketing Theory Vol. - II: Major Theoretical Debates and Contemporary Issues in Marketing Theory by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Los Angeles Sage Publications 2008
Availability: Items available for reference: Institute of Management: Not For Loan (1)Call number: 658.8001 MAR.

Marketing Theory Vol. - III: The Impact of Theory on Representations of the Consumer and the Marketing Organisation by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Los Angeles Sage Publications 2008
Availability: Items available for reference: Institute of Management: Not For Loan (1)Call number: 658.8001 MAR.

Methods in Language and Social Interaction Vol. - I: Pragmatics Discourse Analysis and Social Linguistics by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Los Angeles Sage Publications 2008
Availability: Items available for reference: Institute of Management: Not For Loan (1)Call number: 306.44 MET.

Methods in Language and Social Interaction Vol. - II: Ethnography Ethnomethodology and Conversation Analysis by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Los Angeles Sage Publications 2008
Availability: Items available for reference: Institute of Management: Not For Loan (1)Call number: 306.44 MET.

Methods in Language and Social Interaction Vol. - III: Language Interaction and Social Variables by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Los Angeles Sage Publications 2008
Availability: Items available for reference: Institute of Management: Not For Loan (1)Call number: 306.44 MET.

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