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	21.	Net Gain: Expanding Markets Through Virtual Communities by Hagel, John Armstrong, Arthur Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boston Harvard Business Review Press 1997 Availability: Items available for loan: Institute of Management (1)Call number: 658.8 HAG. Place hold Add to cart (remove)
	22.	The Power of Two: How Smart Companies Create Win-Win Customer-Supplier Partnerships that Outperform the Competition by Cordon, Carlos Vollmann, Thomas E Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York Palgrave Macmillan 2008 Availability: Items available for loan: Institute of Management (1)Call number: 658.046 COR. Place hold Add to cart (remove)
	23.	Predicting Market Success: New Ways to Measure Customer Loyalty and Engage Consumers with Your Brand by Passikoff, Robert Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Jersey John Wiley & Sons Inc. 2006 Availability: Items available for loan: Institute of Management (1)Call number: 658.8343 PAS. Place hold Add to cart (remove)
	24.	Redefining Customer Value by Mukerjee, Kaushik Material type: Text; Format: print ; Literary form: Not fiction Publication details: Hyderabad The ICFAI University Press 2007 Availability: Items available for loan: Institute of Management (1)Call number: 658.812 RED. Place hold Add to cart (remove)
	25.	Satisfied Customers Tell Three Friends, Angry Customers Tell 3000: Running a Business in Today 's Consumer-Driven World by Blackshaw, Pete Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York Doubleday 2008 Availability: Items available for loan: Institute of Management (1)Call number: 658.812 BLA. Place hold Add to cart (remove)
	26.	Twitter Power 2.0: How to Dominate Your Market One Tweet At a Time by Comm, Joel Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Jersey John and Wiley Sons, Inc. 2010 Availability: Items available for loan: Institute of Management (1)Call number: 658.812 COM. Place hold Add to cart (remove)
	27.	No cover image available Relationship Between Personal, Organizational Variables and Organizational Citizenship Behavior - A Study in Banking Sector by Kumar, Y. L. N Material type: Text; Format: print ; Literary form: Not fiction Publication details: Surat Veer Narmad South Gujarat University 2007 Availability: Items available for reference: Institute of Management: Not For Loan (1)Call number: 2658.81203321 KUM. Add to cart (remove)
	28.	Leading the Starbucks Way by Michelli, Joseph A Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi McGraw Hill Education India Pvt. Ltd. 2014 Availability: Items available for loan: Institute of Management (1)Call number: 658.4092 MIC. Place hold Add to cart (remove)

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