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Real-Time Marketing and PR: How to Instantly Engage Your Market, Connect with Customers and Create Products that Grow Your Business Now by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Jersey John and Wiley Sons, Inc. 2011
Availability: Items available for loan: Institute of Management (1)Call number: 658.872 SCO.

Search and Social: The Definitive Guide to Real-Time Content Marketing by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi John Wiley and Sons 2013
Availability: Items available for loan: Institute of Management (1)Call number: 658.872 GAR.

Ultimate Guide to Twitter for Business: Generate Quality Leads Using only 140 Characters, Instantly Connect with 300 Million Customers in 1 Minutes, Discover 10 Twitter Tools that can be Applied Now by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Canada Entrepreneur Press 2013
Availability: Items available for loan: Institute of Management (1)Call number: 658.872 PRO.

Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Kogan Page India Pvt. Ltd. 2009
Availability: Items available for loan: Institute of Management (1)Call number: 658.827 RYA.

You Tube and Video Marketing: An Hour a Day by Series: Times Knowledge Series
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Jersey John and Wiley Sons, Inc. 2010
Availability: Items available for loan: Institute of Management (1)Call number: 658.872 JAR.

Your Portable Empire: How to Make Money Anywhere While Doing What You Love by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Jersey John Wiley & Sons Inc. 2007
Availability: Items available for loan: Institute of Management (1)Call number: 658.872 O BR.

Emarketing Excellence: Planning and Optimizing your Digital Marketing by
Edition: 4th ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Routledge 2013
Availability: Items available for loan: Institute of Management (1)Call number: 658.872 CHA.

Strategic Digital Marketing: Top Digital Experts Share the Formula for Tangible Returns on Your Marketing Investment by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi McGraw Hill Education India Pvt. Ltd. 2014
Availability: Items available for loan: Institute of Management (1)Call number: 658.872 GRE.

Stickier Marketing: How to Win Customers in a Digital Age by
Edition: 2nd ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Kogan Page Limited 2014
Availability: Items available for loan: Institute of Management (1)Call number: 658.872 LEB.

Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation by
Edition: 3rd ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Kogan Page India Pvt. Ltd. 2014
Availability: Items available for loan: Institute of Management (1)Call number: 658.872 RYA.

Digital Branding: A Complete Step-by-Step Guide to Strategy, Tactics and Measurement by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Kogan Page Limited 2014
Availability: Items available for loan: Institute of Management (1)Call number: 658.827 ROW.

Business Models for the Social Mobile Cloud: Transform Your Business Using Social Media, Mobile Internet and Cloud Computing by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: San Francisco John and Wiley Sons, Inc. 2013
Availability: Items available for loan: Institute of Management (1)Call number: 658.872 SHE.

Mobile Magic: The Saatchi and Saatchi Guide to Mobile Marketing and Design by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: San Francisco John and Wiley Sons, Inc. 2014
Availability: Items available for loan: Institute of Management (1)Call number: 658.872 ESL.

The Small Business Online Marketing Handbook: Converting Online Conversations to Offline Sales by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi John Wiley & Sons (Asia) Pvt. Ltd. 2013
Availability: Items available for loan: Institute of Management (1)Call number: 658.872 TSA.
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Alibaba's World: How a Remarkable Chinese Company is Changing the Face of Global Business by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Macmillan 2015
Availability: Items available for loan: Institute of Management (1)Call number: 381.1420951 ERI.

Brand Media Strategy: Integrated Communications Planning in the Digital Era by
Edition: 2nd ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Palgrave Macmillan 2014
Availability: Items available for loan: Institute of Management (1)Call number: 658.827 YOU.

Internet Marketing: A Practical Approach by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Routledge 2013
Availability: Items available for loan: Institute of Management (1)Call number: 658.872 CHA.

Valuable Content Marketing: How to Make Quality Content Your Key to Success by
Edition: 2nd ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Kogan Page Limited 2015
Availability: Items available for loan: Institute of Management (1)Call number: 658.8 JEF.

Internet Marketing and E-Commerce by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Delhi Cengage Learning India Private Limited 2007
Availability: Items available for loan: Institute of Management (1)Call number: 658.872 HAN.

X: The Experience When Business Meets Design by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Jersey John Wiley & Sons, Inc. 2015
Availability: Items available for loan: Institute of Management (1)Call number: 658.827 SOL.

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