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21.
The Art of Influencing and Selling by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: United Kingdom Kogan Page Ltd. 2013
Availability: Items available for loan: Institute of Management (1)Call number: 658.85 KOL.

22.
How to Succeed at Retail: Winning Case Studies and Strategies for Retailers and Brands by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: United Kingdom Kogan Page Ltd. 2009
Availability: Items available for loan: Institute of Management (1)Call number: 658.87 LIN.

23.
A Quick Start Guide to Online Selling: How to Sell Your Product on e-Bay, Amazon, i-Tunes and other Online market places by Series: New Tools for Business
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: United Kingdom Kogan Page Ltd. 2010
Availability: Items available for loan: Institute of Management (1)Call number: 658.872 NOR.

24.
Pioneers of Digital: Success Stories from Leaders in Advertising, Marketing, Search and Social Media by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: United Kingdom Kogan Page Ltd. 2012
Availability: Items available for loan: Institute of Management (1)Call number: 658.872 SPR.

25.
Building Digital Culture: A Practical Guide to Successful Digital Transformation by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: United Kingdom Kogan Page Ltd. 2017
Availability: Items available for loan: Institute of Management (1)Call number: 658.872 ROW.

26.
Brand Failures: The Truth About the 100 Biggest Branding Mistakes of All Time by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: United Kingdom Kogan Page 2011
Availability: Items available for loan: Institute of Management (1)Call number: 658.827 HAI.

27.
The Customer-Centric You: Making Customers the Focus of Everything You Do by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: United Kingdom Management Books 2000 Ltd. 2011
Availability: Items available for loan: Institute of Management (1)Call number: 658.812 HEW.

28.
When Digital Becomes Human: The Transformation of Customer Relationships by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: London Kogan Page Ltd. 2015
Availability: Items available for loan: Institute of Management (1)Call number: 658.8 BEL.

29.
Business-to-Business Marketing: A Strategic Approach by
Edition: 2nd ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: India SAGE Publications India Pvt. Ltd. 2011
Availability: Items available for loan: Institute of Management (1)Call number: 658.8 BRE.

30.
Selling by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: United Kingdom HarperCollins Publishers 2010
Availability: Items available for loan: Institute of Management (1)Call number: 658.81 CON.

31.
How to Get Clients to Come to You: A Seven-stage System for Attracting and Keeping Clients by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: United Kingdom Words at Work 2007
Availability: Items available for loan: Institute of Management (1)Call number: 658.812 TEM.

32.
Teach Yourself Successful Key Account Management in a Week by Series: Teach Yourself
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: United Kingdom Hodder Education 2012
Availability: Items available for loan: Institute of Management (1)Call number: 658.804 STE.

33.
Global Marketing and Advertising: Understanding Cultural Paradoxes by
Edition: 3rd ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: United States SAGE Publications Inc 2009
Availability: Items available for loan: Institute of Management (1)Call number: 658.8 MOO.

34.
Teach Yourself Successful Marketing Plans in a Week by Series: Teach Yourself
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: United Kingdom Hodder Education 2012
Availability: Items available for loan: Institute of Management (1)Call number: 658.802 JAY.

35.
Business-to-Business Marketing by
Edition: 3rd ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: United Kingdom SAGE Publications Ltd. 2014
Availability: Items available for loan: Institute of Management (1)Call number: 658.8 BRE.

36.
It's Not About Us, it's All About Them by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: United Kingdom Management Books 2000 Ltd. 2016
Availability: Items available for loan: Institute of Management (1)Call number: 658.8 BUT.

37.
Marketing by Series: Business Decrets
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: United Kingdom HarperCollins Publishers 2010
Availability: Items available for loan: Institute of Management (1)Call number: 658.8 SPA.

38.
Successful Direct Marketing in a Week: Teach Yourself by Series: Teach Yourself
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: United Kingdom Hodder & Stoughton General Division 2014
Availability: Items available for loan: Institute of Management (1)Call number: 658.872 FOR.

39.
Brilliant Marketing: What the Best Marketers Know, Do and Say by
Edition: 2nd ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: United Kingdom Pearson Education Limited 2012
Availability: Items available for loan: Institute of Management (1)Call number: 658.8 HAL.

40.
Fired Up and Ready to Go! by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: United Kingdom Management Books 2000 Ltd. 2015
Availability: Items available for loan: Institute of Management (1)Call number: 658.8 HAR.

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