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Strategic Marketing: Text and Cases by
Material type: Film Film; Type of visual material:
Publication details: New Delhi Viva Books Pvt. Ltd. 2010
Availability: Items available for reference: Institute of Management: Not For Loan (1)Call number: MC0895 .

Transforming Your Go-to-Market Strategy: The Three Disciplines of Channel Management by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston Harvard Business Review Press 2006
Availability: Items available for loan: Institute of Management (1)Call number: 658.87 RAN.

Legends in Strategic Marketing: Rajan Varadarajan: Vol. 2 Strategic Marketing and Innovation by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Thousand Oaks Sage Publication India Pvt. Ltd. 2018
Availability: Items available for reference: Institute of Management: Not For Loan (1)Call number: 658.802 VAR.

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