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Branding: Concepts and Process by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Macmillan India Ltd. 2002
Availability: Items available for loan: Institute of Management (1)Call number: 658.827 PAT.

Branding Demystified: Plans to Payoffs by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Response Books 2010
Availability: Items available for loan: Institute of Management (1)Call number: 658.827 VER.

Branding in a Competitive Marketplace by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Sage Publications India Pvt. Ltd. 2013
Availability: Items available for loan: Institute of Management (1)Call number: 658.827 BAI.

Branding India: An Incredible Story by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Harper Collins Publishers India Pvt. Ltd. 2009
Availability: Items available for loan: Institute of Management (1)Call number: 658.8270954 KAN.

Branding with Brains: The Science of Getting Customers to Choose Your Company by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Prentice-Hall of India Pvt. Ltd. 2010
Availability: Items available for loan: Institute of Management (1)Call number: 658.827 WAL.

Brands Consumers, Symbols and Research by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Sage Publications India Pvt. Ltd. 1999
Availability: Items available for loan: Institute of Management (1)Call number: 658.8 BRA.

The Brave New Manager: A Mindset for the 21st Century by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Tata McGraw-Hill Publishing Company Ltd. 1995
Availability: Items available for loan: Institute of Management (1)Call number: 658 SID.

Break the MBA Admissions Barrier: Making it to the World's Best Business Schools by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Dorling Kindersley (India) Pvt. Ltd. 2008
Availability: Items available for loan: Institute of Management (1)Call number: 658 JAI.

Breaking the Big Story: Great Moments in Indian Journalism by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Viking/Penguin Books India (P) Ltd. 2003
Availability: Items available for loan: Institute of Management (1)Call number: 070.07954 BRE.

Breakthrough: Stories Strategies of Radical Innovation by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Dorling Kindersley (India) Pvt. Ltd. 2004
Availability: Items available for loan: Institute of Management (1)Call number: 658.4063 STE.

Bricks to Clicks: E-Strategies that will Transform Your Business by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Macmillan India Ltd. 2001
Availability: Items available for loan: Institute of Management (1)Call number: 658.4038001 MCM.

Bridging the Culture Gap: A Practical Guide to International Business Communication by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Kogan Page India Pvt. Ltd. 2004
Availability: Items available for loan: Institute of Management (1)Call number: 658.45 CAR.

A Brief Hour of Beauty: a Tribute to Edmund Thomas Clint, the Master Who Died Young by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Finger Print Classic 2012
Availability: Items available for loan: Institute of Management (1)Call number: 709.2 NAI.

Brilliant Psychometric and other Selection Tests: Tests you might have to sit and how to Prepare for them by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Dorling Kindersley (India) Pvt. Ltd. 2008
Availability: Items available for loan: Institute of Management (1)Call number: 150.287 HOD.

Bringing New Technology to Market by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Prentice-Hall of India Pvt. Ltd. 2002
Availability: Items available for loan: Institute of Management (1)Call number: 655.53 ALL.

Bringing New Technology to Market by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Prentice-Hall of India Pvt. Ltd. 2002
Availability: Items available for loan: Institute of Management (1)Call number: 655.53 ALL.

Bringing Out the Best in People: How to Apply the Astonishing Power of Positive Reinforcement by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Tata McGraw-Hill Publishing Company Ltd. 2003
Availability: Items available for loan: Institute of Management (1)Call number: 658.314 DAN.

British English A to Zed by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Viva Books Pvt. Ltd. 2005
Availability: Items available for loan: Institute of Management (1)Call number: 423.121 SCH.

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