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41.
Mobile Magic: The Saatchi and Saatchi Guide to Mobile Marketing and Design by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: San Francisco John and Wiley Sons, Inc. 2014
Availability: Items available for loan: Institute of Management (1)Call number: 658.872 ESL.

42.
Branding and Product Design: An Integrated Perspective by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: England Gower Publishing Limited 2013
Availability: Items available for loan: Institute of Management (1)Call number: 658.827 HES.

43.
What Great Brands Do by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: San Francisco Jossey-Bass Publishers 2014
Availability: Items available for loan: Institute of Management (1)Call number: 658.827 YOH.

44.
Romancing the Brand: How Brands Create Strong, Intimate Relationships with Consumers by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: San Francisco Jossey-Bass Publishers 2014
Availability: Items available for loan: Institute of Management (1)Call number: 658.827 HAL.

45.
Marketing Semiotics: Signs, Strategies and Brand Value by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Oxford University Press 2012
Availability: Items available for loan: Institute of Management (1)Call number: 658.802 OSW.

46.
Hello My Name is Awesome: How to Create Brand Names That Stick by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: San Francisco Berrett - Koehler Publishers 2014
Availability: Items available for loan: Institute of Management (1)Call number: 658.827 WAT.

47.
Brand Media Strategy: Integrated Communications Planning in the Digital Era by
Edition: 2nd ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Palgrave Macmillan 2014
Availability: Items available for loan: Institute of Management (1)Call number: 658.827 YOU.

48.
The Dream Cafe: Lessons in the Art of Radical Innovation by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: West Sussex John Wiley & Sons, Inc. 2015
Availability: Items available for loan: Institute of Management (1)Call number: 658.4063 BRU.

49.
Strong Brands, Strong Relationships by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Routledge 2015
Availability: Items available for loan: Institute of Management (1)Call number: 658.827 STR.

50.
Brand Resilience: Managing Risk and Recovery in a High-Speed World by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Palgrave Macmillan 2011
Availability: Items available for loan: Institute of Management (1)Call number: 658.872 COP.

51.
Understanding Sponsored Search: Core Elements of Keyword Advertising by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Cambridge Cambridge University Press 2011
Availability: Items available for loan: Institute of Management (1)Call number: 659.144 JAN.

52.
Kapferer on Luxury: How Luxury Brands Can Grow Yet Remain Rare by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Kogan Page Limited 2015
Availability: Items available for loan: Institute of Management (1)Call number: 658.827 KAP.

53.
The Brand Challenge: Adapting Branding to Sectorial Imperatives by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Kogan Page Limited 2015
Availability: Items available for loan: Institute of Management (1)Call number: 658.827 BRA.

54.
Creating Value: The Theory and Practice of Marketing Semiotics Research by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxford Oxford University Press 2015
Availability: Items available for loan: Institute of Management (1)Call number: 659.1 OSW.

55.
X: The Experience When Business Meets Design by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Jersey John Wiley & Sons, Inc. 2015
Availability: Items available for loan: Institute of Management (1)Call number: 658.827 SOL.

56.
Brands with a Conscience: How to Build a Successful and Responsible Brand by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Kogan Page Ltd. 2016
Availability: Items available for loan: Institute of Management (1)Call number: 658.827 BRA.

57.
Small Data: The Tiny Clues that Uncover Huge Trends by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Jhon Murray Learning 2016
Availability: Items available for loan: Institute of Management (1)Call number: 658.8342 LIN.

58.
Nation Branding: Concepts, Issues, Practice by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Routledge Taylor and Francis Group 2015
Availability: Items available for loan: Institute of Management (1)Call number: 352.748 DIN.

59.
Brand Management: Research, Theory and Practice by
Edition: 2nd ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxon Routledge 2016
Availability: Items available for loan: Institute of Management (1)Call number: 658.827 HED.

60.
Branding: In Five and a Half Steps - With Over 900 Illustrations by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Thames and Hudson Ltd. 2016
Availability: Items available for reference: Institute of Management: Not For Loan (1)Call number: 658.827 JOH.

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