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41.
It Takes Two to Tango: Achieving Customer Connect in Shape-Shifting India by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Faridabad Entrepreneur India Books 2013
Availability: Items available for loan: Institute of Management (1)Call number: 658.812 MAR.

42.
Loyalty Rules!: How Today’s Leaders Build Lasting Relationships by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston Harvard Business Review Press 2001
Availability: Items available for loan: Institute of Management (1)Call number: 658.812 REI.

43.
Making Customer Service Happen: A Simple and Effective Guide to Achieving Customer Satisfaction while Reducing your Costs by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Viva Books Pvt. Ltd. 2006
Availability: Items available for loan: Institute of Management (1)Call number: 658.812 LAK.

44.
Managing Customer Value: One Stage at a Time by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Singapore World Scientific Publishing Co. Pte. Ltd. 2010
Availability: Items available for loan: Institute of Management (1)Call number: 658.812 SOM.

45.
Managing Customers for Profit: Strategies to Increase Profit and Build Loyality by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Dorling Kindersley (India) Pvt. Ltd. 2008
Availability: Items available for loan: Institute of Management (1)Call number: 658.802 KUM.

46.
Managing Global Customer: An Integrated Approach by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxford Oxford University Press 2007
Availability: Items available for loan: Institute of Management (1)Call number: 658.84 YIP.

47.
Measure What Matters: Online Tools for Understanding Customers, Social Media, Engagement and Key Relationships by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Jersey John and Wiley Sons, Inc. 2011
Availability: Items available for loan: Institute of Management (1)Call number: 659.20284 DEL.

48.
Mr. Shmooze: The Art and Science of Selling Through Relationships by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Jersey John and Wiley Sons, Inc. 2010
Availability: Items available for loan: Institute of Management (1)Call number: 658.85 ABR.

49.
Net Gain: Expanding Markets Through Virtual Communities by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston Harvard Business Review Press 1997
Availability: Items available for loan: Institute of Management (1)Call number: 658.8 HAG.

50.
Organizational Schizophrenia: Impact on Customer Service Quality by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Sage Publications India Pvt. Ltd. 2013
Availability: Items available for loan: Institute of Management (1)Call number: 658.812 GUR.

51.
The Power of Two: How Smart Companies Create Win-Win Customer-Supplier Partnerships that Outperform the Competition by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Palgrave Macmillan 2008
Availability: Items available for loan: Institute of Management (1)Call number: 658.046 COR.

52.
Predicting Market Success: New Ways to Measure Customer Loyalty and Engage Consumers with Your Brand by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Jersey John Wiley & Sons Inc. 2006
Availability: Items available for loan: Institute of Management (1)Call number: 658.8343 PAS.

53.
Product Plus: How Product + Service = Competitive Advantage by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York McGraw-Hill, Inc. 1994
Availability: Items available for loan: Institute of Management (1)Call number: 658.812 LOV.

54.
Profit Brand: How to Increase the Profitability, Accountability and Sustainability of Brands by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Kogan Page Limited 2005
Availability: Items available for loan: Institute of Management (1)Call number: 658.827 WRE.

55.
Redefining Customer Value by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hyderabad The ICFAI University Press 2007
Availability: Items available for loan: Institute of Management (1)Call number: 658.812 RED.

56.
Revolutionize your Customer Experience by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Palgrave Macmillan 2005
Availability: Items available for loan: Institute of Management (1)Call number: 658.812 SHA.

57.
Salesforce.Com Secrets of Success: Best Practices for Growth and Profitability by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: San Francisco Person Education Inc. 2009
Availability: Items available for loan: Institute of Management (1)Call number: 658.812 TAB.

58.
The Satisfied Customer: Winners and Losers in the Battle for Buyer Preference by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Palgrave Macmillan 2007
Availability: Items available for loan: Institute of Management (1)Call number: 658.8343 FOR.

59.
Satisfied Customers Tell Three Friends, Angry Customers Tell 3000: Running a Business in Today 's Consumer-Driven World by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Doubleday 2008
Availability: Items available for loan: Institute of Management (1)Call number: 658.812 BLA.

60.
Service is Front Stage: Positioning Services for Value Advantage by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Palgrave Macmillan 2006
Availability: Items available for loan: Institute of Management (1)Call number: 658.812 TEB.

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