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		The Book of Business Wisdom: Classic Writings by the Legends of Commerce and Industry by Krass, Peter Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York John Wiley & Sons, Inc. 1997 Availability: Not available: Institute of Management: Checked out (1). Place hold Add to cart (remove)
		Born to Succeed: Releasing Your Business Potential by Turner, Colin Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York Texere LLC 2002 Availability: Items available for loan: Institute of Management (1)Call number: 650.1 TUR. Place hold Add to cart (remove)
		Bottom-Up Marketing by Ries, Al Trout, Jack Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York McGraw-Hill, Inc. 1989 Availability: Items available for loan: Institute of Management (1)Call number: 658.8 RIE. Lists: Jack Trout. Place hold Add to cart (remove)
		Bought and Paid for: The Hidden Relationship Between Wall Street and Washington by Gasparino, Charles Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York Penguin Books 2010 Availability: Items available for loan: Institute of Management (1)Call number: 330.973 GAS. Place hold Add to cart (remove)
		Bouncing Back: How to Get Going Again After a Career Setback by Maun, Richard Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York Marshall Cavendish Business 2012 Availability: Items available for loan: Institute of Management (1)Call number: 650.14 MAU. Place hold Add to cart (remove)
		Brain Tattoos: Creating Unique Brands that Stick in Your Customers Minds by Post, Karen Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York AMACOM 2005 Availability: Items available for loan: Institute of Management (1)Call number: 658.827 POS. Place hold Add to cart (remove)
		Brand AID: An Easy Reference Guide to Solving Your Toughest Branding Problems and Strengthening Your Marketing Position by VanAuken, Brad Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York American Management Association 2003 Availability: Items available for loan: Institute of Management (1)Call number: 658.827 VAN. Place hold Add to cart (remove)
		Brand Hijack: Marketing without Marketing by Wipperfurth, Alex Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York Penguin Books 2005 Availability: Items available for loan: Institute of Management (1)Call number: 658.827 WIP. Place hold Add to cart (remove)
		Brand Leadership by Aaker, David A Joachimsthaler, Erich Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York The Free Press 2000 Availability: Items available for loan: Institute of Management (1)Call number: 658.827 AAK. Place hold Add to cart (remove)
		Brand Manners: How to Create the Self-Confident Organisation to Live the Brand by Pringle, Hamish Gordon, William Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York John Wiley & Sons, Inc. 2001 Availability: Items available for loan: Institute of Management (1)Call number: 658.827 PRI. Place hold Add to cart (remove)
		Brand Meaning by Batey, Mark Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York Routledge Taylor & Francis Group 2008 Availability: Items available for loan: Institute of Management (1)Call number: 658.827 BAT. Place hold Add to cart (remove)
		Brand Medicine: The Role of Branding in the Pharmaceutical Industry by Blackett, Tom Robins, Rebecca Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York Palgrave Publishers Ltd. 2001 Availability: Items available for loan: Institute of Management (1)Call number: 658.827 BRA. Place hold Add to cart (remove)
		Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage and Clarity by Aaker, David A Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York The Free Press 2005 Availability: Items available for loan: Institute of Management (1)Call number: 658.827 AAK. Place hold Add to cart (remove)
		Brand Sense: Build Powerful Brands through Touch, Taste, Smell, Sight and Sound by Lindstrom, Martin Kotler, Philip [Foreword] Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York Free Press 2005 Availability: Items available for loan: Institute of Management (1)Call number: 658.827 LIN. Place hold Add to cart (remove)
		Brand Simple: How the Best Brands Keep it Simple and Succeed by Adamson, Allen P Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York Palgrave Macmillan 2006 Availability: Items available for loan: Institute of Management (1)Call number: 658.827 ADA. Place hold Add to cart (remove)
		Brand Spirit: How Cause Related Marketing Builds Brands by Pringle, Hamish Thompson, Marjorie Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York John Wiley & Sons, Inc. 1999 Availability: Items available for loan: Institute of Management (1)Call number: 658.827 PRI. Place hold Add to cart (remove)
		Brand Warfare: 10 Rules for Building The Killer Brand: Lessons for New and Old Economy Players by D'alessandro, David F Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York McGraw-Hill, Inc. 2001 Availability: Items available for loan: Institute of Management (1)Call number: 658.827 DAL. Place hold Add to cart (remove)
		Brand Warriors: Corporate Leaders Share Their Winning Strategies by Gilmore, Fiona Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York Harper Collins Publishers 1997 Availability: Items available for loan: Institute of Management (1)Call number: 658.827 BRA. Place hold Add to cart (remove)

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