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The Brand You 50: Fifty ways to Transform yourself from an "Employee" into a Brand that Shouts Distinction, Commitment and Passion by Series: Reinventing Work
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Alfred A. Knopf 1999
Availability: Not available: Institute of Management: Checked out (1).
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Brand Yourself: How to Create an Identity for a Billiant Career by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Ballantine Books 2000
Availability: Items available for loan: Institute of Management (1)Call number: 650.14 AND.

Branding in Asia: The Creation, Development and Management of Asian Brands for the Global Market by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York John Wiley & Sons (Asia) Pvt. Ltd. 2000
Availability: Items available for loan: Institute of Management (1)Call number: 658.827095 TEM.

Branding Unbound: The Future of Advertising, Sales and The Brand Experience in the Wireless Age by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York AMACOM 2005
Availability: Items available for loan: Institute of Management (1)Call number: 658.827 MAT.

branding@thedigitalage by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Palgrave Publishers Ltd. 2001
Availability: Items available for loan: Institute of Management (1)Call number: 658.827 BRA.

The Brandmindset by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York McGraw-Hill Book Company 2000
Availability: Items available for loan: Institute of Management (1)Call number: 658.827 KNA.

Brands and Gaming: The Computer Gaming Phenomenon and Its Impact on Brands by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Palgrave Macmillan 2006
Availability: Items available for loan: Institute of Management (1)Call number: 658.827 NIC.

Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Crown Business 2011
Availability: Items available for loan: Institute of Management (1)Call number: 658.827 LIN.

The Brave New Service Strategy: Aligning Customer Relationships, Market Strategies and Business Structures by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York American Management Association 2000
Availability: Items available for loan: Institute of Management (1)Call number: 658.812 GUT.

Breaking Compromises: Opportunities for Action in Consumer Markets from the Boston Consulting Group by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York John Wiley & Sons, Inc. 2000
Availability: Items available for loan: Institute of Management (1)Call number: 658.8 BRE.

Breaking The Mold: Women, Men and Time in the New Corporate World by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York The Free Press 1993
Availability: Items available for loan: Institute of Management (1)Call number: 658.38 BAI.

Breaking Windows: How Bill Gates Fumbled the Future of Microsoft by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York The Free Press 2001
Availability: Items available for loan: Institute of Management (1)Call number: 650.1 BAN.
Lists:

The Breakthrough Strategy: Using Short-term Successes to Build the High Performance Organization by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Harper Collins Publishers 1988
Availability: Items available for loan: Institute of Management (1)Call number: 658.4012 SCH.

Breakthrough Technology Project Management by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Academic Press, Inc. 1999
Availability: Items available for loan: Institute of Management (1)Call number: 658.404 LIE.

Breakup!: How Companies Use Spin-offs to Gain Focus and Grow Strong by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York The Free Press 1997
Availability: Items available for loan: Institute of Management (1)Call number: 658.16 SAD.

Bridge Accounting: Procedures, Systems and Controls by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York John Wiley & Sons, Inc. 2001
Availability: Items available for loan: Institute of Management (1)Call number: 657 KET.

A Briefer History of Time: The Science Classic Made More Accessible by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Bantam Press 2005
Availability: Items available for loan: Institute of Management (1)Call number: 520 HAW.

A Briefing for Leaders: Communication as the Ultimate Exercise of Power by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Harper Collins Publishers 1992
Availability: Items available for loan: Institute of Management (1)Call number: 658.4092 DIL.

Bringing New Products to Market: The Art and Science of Creating Winners by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York American Management Association 1991
Availability: Items available for loan: Institute of Management (1)Call number: 658.575 HAL.

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