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Conflicting Accounts: The Creation and Crash of the Saatchi and Saatchi Advertising Empire by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Simon & Schuster 1997
Availability: Items available for loan: Institute of Management (1)Call number: 650.11 GOL.

Confronting Reality: Doing What Matters to Get Things Right by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Random House 2004
Availability: Items available for loan: Institute of Management (1)Call number: 658.314 BOS.

Conquering Test Anxiety by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Warner Books 1987
Availability: Items available for loan: Institute of Management (1)Call number: 371.26 FIO.

Conquering Uncertainty: Understanding Corporate Cycles and Positioning Your Company to Survive the Changing Environment by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York McGraw-Hill, Inc. 1998
Availability: Items available for loan: Institute of Management (1)Call number: 658.406 MOD.

Conquest of Mind by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Penguin Books 1999
Availability: Items available for loan: Institute of Management (1)Call number: 153.35 EAS.

Conspiracy of Fools: A True Story by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Broadway Books 2005
Availability: Items available for loan: Institute of Management (1)Call number: 333.790973 EIC.

The Constants of Nature: From Alpha to Omega by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Vintage Books 2003
Availability: Items available for loan: Institute of Management (1)Call number: 530.1 BAR.

The Consultant's Guide to Publicity: How to Make a Name for Yourself by Promoting Your Expertise by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York John Wiley & Sons, Inc. 1996
Availability: Items available for loan: Institute of Management (1)Call number: 658.46 FRA.

Consultative Budgeting: How to get the Funds from Tight-Fisted Management by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York American Management Association 1994
Availability: Items available for loan: Institute of Management (1)Call number: 658.154 HAN.

Consultative Selling: The Hanan Formula for High-Margin Sales at High Levels by
Edition: 7th ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York American Management Association 2004
Availability: Items available for loan: Institute of Management (1)Call number: 658.85 HAN.

Consumer Behavior by
Edition: 2nd ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York John Wiley & Sons (Asia) Pvt. Ltd. 1986
Availability: Items available for loan: Institute of Management (1)Call number: 658.8342 WIL.

Consumer Behavior: Concepts and Applications by
Edition: 4th ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York McGraw-Hill, Inc. 1993
Availability: Items available for loan: Institute of Management (1)Call number: 658.8342 LOU.

Consumer Evolution: Nine Effective Strategies for Driving Business Growth by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York John Wiley & Sons, Inc. 2002
Availability: Items available for loan: Institute of Management (1)Call number: 658.4012 GRA.

Consumers and Services by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York John Wiley & Sons, Inc. 1998
Availability: Items available for loan: Institute of Management (1)Call number: 658.8 GAB.

Contagious: Why Things Catch On by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Simon & Schuster 2013
Availability: Items available for loan: Institute of Management (1)Call number: 659.133 BER.

Contemporary Advertising by
Edition: 8th ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Irwin/Mcgraw-Hill 2002
Availability: Items available for loan: Institute of Management (1)Call number: 659.1 ARE.

Contemporary Advertising by
Edition: 10th ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Irwin/Mcgraw-Hill 2006
Availability: Items available for loan: Institute of Management (1)Call number: 659.1 ARE.

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