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61.
The Laws of Choice: Predicting Customer Behavior by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York The Free Press 1997
Availability: Items available for loan: Institute of Management (1)Call number: 658.8342 MAR.

62.
Leading Product Development: The Senior Manager's Guide to Creating and Shaping the Enterprise by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York The Free Press 1995
Availability: Items available for loan: Institute of Management (1)Call number: 658.575 WHE.

63.
Little Green Book of Getting Your Way: How to Speak, Write, Present, Persuade, Influence and Sell Your Point of View to Others by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York The Free Press 2007
Availability: Items available for loan: Institute of Management (1)Call number: 303.342 GIT.

64.
Macroeconomic Readings by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York The Free Press 1968
Availability: Items available for loan: Institute of Management (1)Call number: 339 MAC.

65.
Management Redeemed: Debunking the Fads that Undermine Corporate Performance by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York The Free Press 1996
Availability: Items available for loan: Institute of Management (1)Call number: 658.4098 HIL.

66.
The Managerial Moment of Truth: The Essential Step in Helping People Improve Performance by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York The Free Press 2006
Availability: Items available for loan: Institute of Management (1)Call number: 658.314 BOD.

67.
The Managers Guide to ISO 9000 by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York The Free Press 1994
Availability: Items available for loan: Institute of Management (1)Call number: 658.5620218 ARN.

68.
Managing Brand Equity: Capitalizing on the Value of a Brand Name by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York The Free Press 1991
Availability: Items available for loan: Institute of Management (2)Call number: 658.827 AAK, ... Items available for reference: Institute of Management: Not For Loan (1)Call number: 658.827 AAK.

69.
Managing Human Assets by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York The Free Press 1984
Availability: Items available for loan: Institute of Management (1)Call number: 658.3 BEE.

70.
Managing Marketing: Text, Cases and Readings by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York The Free Press 1984
Availability: Items available for loan: Institute of Management (1)Call number: 658.8 BON.

71.
Managing the Design Factory: A Product Developer's Toolkit by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York The Free Press 1997
Availability: Items available for loan: Institute of Management (1)Call number: 658.575 REI.

72.
Managing with Dual Strategies: Mastering the Present Preempting the Future by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York The Free Press 1993
Availability: Items available for loan: Institute of Management (1)Call number: 658.4012 ABE.

73.
Market Driven Strategy: Processes for Creating Value with a New Introduction by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York The Free Press 1999
Availability: Items available for loan: Institute of Management (1)Call number: 658.802 DAY.

74.
Marketing Aesthetics: The Strategic Management of Brands, Identity and Image by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York The Free Press 1997
Availability: Items available for loan: Institute of Management (1)Call number: 658.827 SCH. Not available: Institute of Management: Withdrawn (1).
Lists:

75.
The Marketing of Nations: A Strategic Approach to Building National Wealth by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York The Free Press 1997
Availability: Items available for loan: Institute of Management (1)Call number: 338.9 KOT. Not available: Institute of Management: Withdrawn (1).

76.
Marketing Places: Attracting Investment, Industry and Tourism to Cities, States and Nations by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York The Free Press 1993
Availability: Not available: Institute of Management: Withdrawn (1).

77.
Marketing Places: Attracting Investment, Industry and Tourism to Cities, States and Nations by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York The Free Press 1993
Availability: Items available for loan: Institute of Management (1)Call number: 658.8 KOT.

78.
Marketing Services: Competing Through Quality by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York The Free Press 1991
Availability: Items available for loan: Institute of Management (1)Call number: 658.8 BER.

79.
Marketing Strategy: Customer and Competition by
Edition: 2nd ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York The Free Press 1998
Availability: Items available for loan: Institute of Management (1)Call number: 658.802 SCH.

80.
Masters of Enterprise: Giants of American Business by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York The Free Press 1999
Availability: Items available for loan: Institute of Management (1)Call number: 650.1 BRA.

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