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61.
The Age of Surveillance Capitalism: The Fight for the Future at the New Frontier of Power by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Profile Books Ltd. 2019
Availability: Items available for loan: Institute of Management (1)Call number: 306.3 ZUB.

62.
Superconsumers: A Simple, Speedy and Sustainable Path to Superior Growth by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: United States Harvard Business Review Press 2017
Availability: Items available for loan: Institute of Design (1)Call number: 658.8343 YOO.

63.
Well-Designed: How to Use Empathy to Create Products People Love by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: United States Harvard Business Review Press 2014
Availability: Items available for loan: Institute of Design (1)Call number: 658.5 KOL.

64.
The Gen Z Frequency: How Brands Tune In and Build Credibility by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Kogan Page Limited 2018
Availability: Items available for loan: Institute of Management (1)Call number: 658.827 WIT.

65.
Consumer Behavior and Culture: Consequences for Global Marketing and Advertising by
Edition: 3rd ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Los Angeles Sage Publications Ltd. 2019
Availability: Items available for loan: Institute of Management (1)Call number: 658.8343 MOO.

66.
Consumer Behaviour in Tourism by
Edition: 4th ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxon Routledge 2022
Availability: Items available for loan: Institute of Management (1)Call number: 658.8342 HOR.

67.
The Antisocial Network: The GameStop Short Squeeze and the Ragtag Group of Amateur Traders That Brought Wall Street to Its Knees by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Dublin Grand Central Publishing 2021
Availability: Items available for loan: Institute of Management (1)Call number: 332.63228 MEZ.

68.
Hooked: How to Build Habit-Forming Products by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: UK Penguin Random House 2019
Availability: Items available for loan: Institute of Design (1)Call number: 658.5 EYA.

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