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81.
Case Studies on Brand Management: How to Break the Clutter by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hyderabad The ICFAI University Press 2007
Availability: Items available for loan: Institute of Management (1)Call number: 658.827 BRA.

82.
Case Studies on Brand Management: Vol. - 1 by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hyderabad The ICFAI University Press 2007
Availability: Items available for loan: Institute of Management (1)Call number: 658.827 BRA.

83.
What Great Brands Do by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: San Francisco Jossey-Bass Publishers 2014
Availability: Items available for loan: Institute of Management (1)Call number: 658.827 YOH.

84.
Hello My Name is Awesome: How to Create Brand Names That Stick by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: San Francisco Berrett - Koehler Publishers 2014
Availability: Items available for loan: Institute of Management (1)Call number: 658.827 WAT.

85.
Brand Against the Machine: How to Build Your Brand by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Wiley India Pvt. Ltd. 2011
Availability: Items available for loan: Institute of Management (1)Call number: 658.827 MOR.

86.
Aaker on Branding: 20 Principles that Drive Success by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Sage Publication 2015
Availability: Items available for loan: Institute of Management (1)Call number: 658.827 AAK.

87.
Corporate Branding: Areas, Arenas and Approaches by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Routledge 2015
Availability: Items available for loan: Institute of Management (1)Call number: 658.827 COR.

88.
Strong Brands, Strong Relationships by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Routledge 2015
Availability: Items available for loan: Institute of Management (1)Call number: 658.827 STR.

89.
Advertising Media Planning: A Brand Management Approach by
Edition: 4th ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Routledge 2015
Availability: Items available for loan: Institute of Management (1)Call number: 659.111 KEL.

90.
Building Brands: Strategy and Tactics by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Viva Books Pvt. Ltd. 2015
Availability: Items available for loan: Institute of Management (1)Call number: 658.827 GAL.

91.
Rethinking Prestige Branding: Secrets of the Ueber-Brands by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Kogan Page Limited 2015
Availability: Items available for loan: Institute of Management (1)Call number: 658.827 SCH.

92.
Strategic Brand Management for B2B Markets: A Road Map for Organizational Transformation by
Edition: 2nd ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Sage Publications 2016
Availability: Items available for loan: Institute of Management (1)Call number: 658.827 SAR.

93.
Brand Management: Research, Theory and Practice by
Edition: 2nd ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxon Routledge 2016
Availability: Items available for loan: Institute of Management (1)Call number: 658.827 HED.

94.
Branding: In Five and a Half Steps - With Over 900 Illustrations by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Thames and Hudson Ltd. 2016
Availability: Items available for reference: Institute of Management: Not For Loan (1)Call number: 658.827 JOH.

95.
The Strategy of Global Branding and Brand Equity by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxon Routledge 2015
Availability: Items available for loan: Institute of Management (1)Call number: 658.827 LEE.

96.
What is a 21st Century Brand?: New Thinking from the Next Generation of Advertising Leaders by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Kogan Page Limited 2015
Availability: Items available for loan: Institute of Management (1)Call number: 658.827 WHA.

97.
Brand Breakout: How Emerging Market Brands Will Go Global by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hampshire Palgrave Macmillan 2015
Availability: Items available for loan: Institute of Management (1)Call number: 658.827 KUM.
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98.
NICOM 2017 Consumer Behaviour and Contemporary Marketing Strategy by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Excel India Publishers 2017
Availability: Items available for loan: Institute of Management (1)Call number: 658.8 CON.

99.
Asian Brand Strategy: Building and Sustaining Strong Global Brands in Asia by
Edition: Rev. and Updated
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hampshire Palgrave Macmillan 2015
Availability: Items available for loan: Institute of Management (1)Call number: 658.827 ROL.

100.
From Brand Vision to Brand Evaluation: The Strategic Process of Growing and Strengthening Brands by Series: ScienceDirect eBooks
Edition: 3rd ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxon Routledge Taylor & Francis Group 2012
Availability: Items available for loan: Institute of Management (1)Call number: 658.827 DEC.

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