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81.
Malcolm McDonald on Value Propositions: How to Develop Them, How to Quantify Them by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Kogan Page Limited 2019
Availability: Items available for loan: Institute of Management (1)Call number: 659.2 MCD.

82.
Kellogg on Branding in a Hyper-Connected World by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Jersey John Wiley & Sons (Asia) Pte. Ltd. 2019
Availability: Items available for loan: Institute of Management (1)Call number: 658.827 KEL.

83.
Branding Your Business: Promote Your Business Attract Customers Build Your Brand Through the Power of Emotion by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: United Kingdom Kogan Page Ltd. 2011
Availability: Items available for loan: Institute of Management (1)Call number: 658.827 HAM.

84.
Participation Marketing: Unleashing Employees to Participate and become Brand Storytellers by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Kogan Page 2018
Availability: Items available for loan: Institute of Management (1)Call number: 658.827 BRI.

85.
Tata: The Evolution of a Corporate Brand by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: India Penguin Books 2010
Availability: Items available for loan: Institute of Management (1)Call number: 659.2 WIT.

86.
Future of Branding by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Sage Publications India Pvt Ltd 2016
Availability: Items available for loan: Institute of Design (1)Call number: 658.827 FUT.

87.
Designing Brand Identity: An Essential Huide For The Whole Branding Team by
Edition: 5th ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Canada John Wiley and Sons, Inc 2018
Availability: Items available for loan: Institute of Design (1)Call number: 658.827 WHE.

88.
Big Book of Bags, Tags and Labels by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: United States Collins Design and Maomao Publications 2009
Availability: Items available for loan: Institute of Design (1)Call number: 741.692 CAM.

89.
Sustainable Tourism Development by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Florida Apple Academic Press 2021
Availability: Items available for loan: Institute of Management (1)Call number: 910.688 SUS.

90.
Nation Branding: Concepts, Issues, Practice by
Edition: 3rd ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxon Routledge 2022
Availability: Items available for loan: Institute of Management (1)Call number: 352.748 DIN.

91.
Brand Magic: The Art and Science of Creating Successful Brands by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Shela MIPress (MICA) 2021
Availability: Items available for loan: Institute of Management (1)Call number: 338.04092 DSO.

92.
Identity Designed: The Definitive Guide to Visual Branding by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: USA Rockport Publishers 2019
Availability: Items available for loan: Institute of Design (1)Call number: 658.8 AIR.

93.
Book of Branding: A Guide to Creating Brand Identity for Startups and Beyond by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: UK Brand Nu Limited 2019
Availability: Items available for loan: Institute of Design (1)Call number: 658.8 MAL.

94.
Building a Story Brand: Clarify Your Message So Customers Will Listen by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: USA HarperCollins Publishers 2017
Availability: Items available for loan: Institute of Design (1)Call number: 658.8 MIL.

95.
The Brand Gap by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Berkeley New Riders 2006
Availability: Items available for loan: Institute of Design (1)Call number: 658.8 NEU.

96.
Crushing It!: How Great Entrepreneurs Build Their Business and Influence and How You Can, Too by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York HarperCollins Publishers 2018
Availability: Items available for loan: Institute of Technology (1)Call number: 658.421 VAY.

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