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28 Business Thinkers Who Changed the World: The Management Gurus and Mavericks Who Changed the Way We Think About Business by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Kogan Page Ltd. 2011
Availability: Items available for loan: Institute of Management (1)Call number: 338.0922 RIG.

Complaint Management Excellence: Creating Customer Loyalty Through Service Recovery by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: London Kogan Page Ltd. 2012
Availability: Items available for loan: Institute of Management (1)Call number: 658.812 COO.

Customer-Centric Marketing: Supporting Sustainability in the Digital Age by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: United Kingdom Kogan Page Ltd. 2015
Availability: Items available for loan: Institute of Management (1)Call number: 658.8 RIC.

Marketing Accountability: How to Measure Marketing Effectiveness by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: United Kingdom Kogan Page 2009
Availability: Items available for loan: Institute of Management (1)Call number: 658.8 MCD.

Understanding the Professional Buyer: What Every Sales Professional should Know about How the Modern Buyer Thinks and Behaves by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: London Kogan Page 2020
Availability: Items available for loan: Institute of Management (1)Call number: 658.804 CHE.

Creating the Strategy: Winning and Keeping Customers in B2B Markets by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: United Kingdom Kogan Page Ltd. 2012
Availability: Items available for loan: Institute of Management (1)Call number: 658.802 GOU.

Digital Branding: A Complete Step-by-Step Guide to Strategy, Tactics and Measurement by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: United Kingdom Kogan Page Ltd. 2014
Availability: Items available for loan: Institute of Management (1)Call number: 658.827 ROW.

Market Research in Practice: An Introduction to Gaining Greater Market Insight by
Edition: 3rd ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: London Kogan Page Limited 2016
Availability: Items available for loan: Institute of Management (1)Call number: 658.83 HAG.

Brands with a Conscience: How to Build a Successful and Responsible Brand by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: United Kingdom Kogan Page Ltd. 2016
Availability: Items available for loan: Institute of Management (1)Call number: 658.827 HOR.

Complaint Management Excellence: Creating Customer Loyalty Through Service Recovery by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: London Kogan Page Ltd. 2012
Availability: Items available for loan: Institute of Management (1)Call number: 658.812 COO.

The New Strategic Selling: The Unique Sales System Proven Successful by the World's Best Companies by
Edition: 3rd ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: United Kingdom Kogan Page Ltd. 2011
Availability: Items available for loan: Institute of Management (1)Call number: 658.812 MIL.

Promotional Marketing: How to Create, Implement & Integrate Campaigns that Really Work by
Edition: 6th ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: London Kogan Page Ltd. 2014
Availability: Items available for loan: Institute of Management (1)Call number: 658.82 MUL.

Geodemographics for Marketers: Using Location Analysis for Research and Marketing by Series: Marketing Science Series
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: United Kingdom Kogan Page Ltd. 2016
Availability: Items available for loan: Institute of Management (1)Call number: 658.83 LEV.

Branding Your Business: Promote Your Business Attract Customers Build Your Brand Through the Power of Emotion by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: United Kingdom Kogan Page Ltd. 2011
Availability: Items available for loan: Institute of Management (1)Call number: 658.827 HAM.

Customer Innovation: Customer-Centric Strategy for Enduring Growth by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: United Kingdom Kogan Page Ltd. 2014
Availability: Items available for loan: Institute of Management (1)Call number: 658.8 DEB.

Competitive SME: Building Competitive Advantage Through Marketing Excellence for Small to Medium Sized Enterprises by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: United Kingdom Kogan Page Ltd. 2013
Availability: Items available for loan: Institute of Management (1)Call number: 658.8 HOO.

The 20 Ps of Marketing: A Complete Guide to Marketing Strategy by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: United Kingdom Kogan Page Ltd. 2013
Availability: Items available for loan: Institute of Management (1)Call number: 658.8 PEA.

When Digital Becomes Human: The Transformation of Customer Relationships by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: London Kogan Page Ltd. 2015
Availability: Items available for loan: Institute of Management (1)Call number: 658.8 BEL.

How to Sell to Retail: The Secrets of Getting Your Product to Market by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: United Kingdom Kogan Page Ltd. 2013
Availability: Items available for loan: Institute of Management (1)Call number: 658.81 RAY.

On Purpose: Delivering a Branded Customer Experience People Love by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: United Kingdom Kogan Page Ltd. 2015
Availability: Items available for loan: Institute of Management (1)Call number: 658.812 SMI.

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