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941.
Brand Management: The Indian Context by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Vikas Publishing House Pvt. Ltd. 2003
Availability: Items available for loan: Institute of Management (1)Call number: 658.827 MOO.

942.
Brand Risk: Adding Risk Literacy to Brand Management by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hampshire Gower Publishing Ltd. 2008
Availability: Items available for loan: Institute of Management (1)Call number: 658.827 ABR.

943.
Brand Society: How Brands Transform Management and Lifestyle by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Cambridge Cambridge University Press 2010
Availability: Items available for loan: Institute of Management (1)Call number: 658.827 KOR.

944.
The Brand Who Cried "Wolf": Deliver on Your Company's Promise and Create Customers for Life by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Jersey John Wiley & Sons Inc. 2007
Availability: Items available for loan: Institute of Management (1)Call number: 658.828 DEM.

945.
Branded Entertainment: Product Placement and Brand Strategy in the Entertainment Business by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Kogan Page India Pvt. Ltd. 2007
Availability: Items available for loan: Institute of Management (1)Call number: 791.40688 LEH.

946.
Branding a Store: How to Build Successful Retail Brands in a Changing Marketplace by
Edition: First South Asian Edition
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Kogan Page India Pvt. Ltd. 2007
Availability: Items available for loan: Institute of Management (1)Call number: 658.827 FLO.

947.
Branding Demystified: Plans to Payoffs by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Response Books 2010
Availability: Items available for loan: Institute of Management (1)Call number: 658.827 VER.

948.
Branding India: An Incredible Story by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Harper Collins Publishers India Pvt. Ltd. 2009
Availability: Items available for loan: Institute of Management (1)Call number: 658.8270954 KAN.

949.
The Branding of MTV: Will Internet kill the Video Star by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Singapore John Wiley & Sons (Asia) Pte. Ltd. 2008
Availability: Items available for loan: Institute of Management (1)Call number: 658.827 TEM.

950.
Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Crown Business 2011
Availability: Items available for loan: Institute of Management (1)Call number: 658.827 LIN.

951.
The Brave New World of eHR: Human Resource Management in the Digital Age by Series: The Professional Practice Series
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: San Francisco Jossey-Bass Publishers 2005
Availability: Items available for loan: Institute of Management (1)Call number: 658.3 BRA.

952.
Break the MBA Admissions Barrier: Making it to the World's Best Business Schools by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Dorling Kindersley (India) Pvt. Ltd. 2008
Availability: Items available for loan: Institute of Management (1)Call number: 658 JAI.

953.
Breaking The Code of Change by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston Harvard Business Review Press 2001
Availability: Items available for loan: Institute of Management (1)Call number: 658.406 BRE.
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954.
Breaking Through the Project Fog: How Smart Organizations Achieve Success by Creating, Selecting and Executing On-Strategy Projects by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Jersey John and Wiley Sons, Inc. 2008
Availability: Items available for loan: Institute of Management (1)Call number: 658.04 NOR.

955.
Breakthrough Strategic IT and Process Planning
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Singapore World Scientific Publishing Co. Pte. Ltd. 2010
Availability: Items available for loan: Institute of Management (1)Call number: 658.4012 LIE.

956.
Breakthrough Teams for Breakneck Times: Unlocking the Genius of Creative Collaboration by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chicago Dearborn Trade Publishing 2001
Availability: Items available for loan: Institute of Management (1)Call number: 658.4036 GUN.

957.
Bridging Differences: Effective Intergroup Communication by
Edition: 4th ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Thousand Oaks Sage Publications 2004
Availability: Items available for loan: Institute of Management (1)Call number: 658.45 GUD.

958.
The Bright Stuff: How Innovative People and Technology can make the Old Economy New by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Harlow Pearson Education Limited 2002
Availability: Items available for loan: Institute of Management (1)Call number: 658.4063 MEY.

959.
Bringing Out the Best in People: How to Apply the Astonishing Power of Positive Reinforcement by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Tata McGraw-Hill Publishing Company Ltd. 2003
Availability: Items available for loan: Institute of Management (1)Call number: 658.314 DAN.

960.
Brochure on Reservation and Concessions by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Nabhi Publication 2001
Availability: Items available for loan: Institute of Management (1)Call number: 331.123 BRO.

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