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	1.	Consumer Behavior: Implications for Marketing Strategy by Hawkins, Del I Best, Roger J Coney, Kenneth A Edition: 6th ed Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boston Irwin 1995 Availability: Items available for loan: Institute of Management (1)Call number: 658.8342 HAW. Place hold Add to cart (remove)
	2.	Market-Based Management: Strategic for Growing Customer Value and Profitability by Best, Roger J Edition: 4th ed Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Jersey Pearson Education, Inc. 2005 Availability: Items available for loan: Institute of Management (1)Call number: 658.8 BES. Place hold Add to cart (remove)
	3.	Market Based Management: Strategies for Growing Customer Value and Profitability by Best, Roger J Edition: 5th ed Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Pearson Prentice Hall 2009 Availability: Items available for loan: Institute of Management (1)Call number: 658.8 BES. Place hold Add to cart (remove)

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