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Truth in Marketing: A Theory of Claim-Evidence Relations by Series: Routledge Focus on Business and Management
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxon Routledge 2016
Availability: Items available for loan: Institute of Management (1)Call number: 658.802 ANK.

Marketing Ethics and Society by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Sage Publications India Pvt. Ltd. 2015
Availability: Items available for loan: Institute of Management (1)Call number: 174.4 EAG.

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