Your search returned 21 results.

Sort
Results
1.
Advertising Management by
Edition: 5th ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Prentice-Hall of India Pvt. Ltd. 1996
Availability: Items available for loan: Institute of Management (7)Call number: 659.1 BAT, ... Items available for reference: Institute of Management: Not For Loan (1)Call number: 659.1 BAT.

2.
Advertising Management by
Edition: 4th ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Prentice-Hall of India Pvt. Ltd. 1992
Availability: Items available for loan: Institute of Management (2)Call number: 659.1 AAK, ...

3.
Brand Equity and Advertising: Advertising's Role in Building Strong Brands by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Jersey Lawrence Erlbaum Associates 1993
Availability: Items available for loan: Institute of Management (1)Call number: 659.1 BRA.

4.
Brand Leadership by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York The Free Press 2000
Availability: Items available for loan: Institute of Management (1)Call number: 658.827 AAK.

5.
Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage and Clarity by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York The Free Press 2005
Availability: Items available for loan: Institute of Management (1)Call number: 658.827 AAK.

6.
Developing Business Strategies by
Edition: 4th ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York John Wiley & Sons, Inc. 1995
Availability: Items available for loan: Institute of Management (1)Call number: 658.4012 AAK.

7.
Developing Business Strategies by
Edition: 5th ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York John Wiley & Sons, Inc. 1998
Availability: Items available for loan: Institute of Management (1)Call number: 658.4012 AAK.

8.
Developing Business Strategies by
Edition: 6th ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York John Wiley & Sons, Inc. 2001
Availability: Items available for loan: Institute of Management (1)Call number: 658.4012 AAK.

9.
Essentials of Marketing Research by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York John Wiley & Sons, Inc. 1999
Availability: Items available for loan: Institute of Management (1)Call number: 658.83 KUM.

10.
Managing Brand Equity: Capitalizing on the Value of a Brand Name by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York The Free Press 1991
Availability: Items available for loan: Institute of Management (2)Call number: 658.827 AAK, ... Items available for reference: Institute of Management: Not For Loan (1)Call number: 658.827 AAK.

11.
Marketing Research by
Edition: 5th ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York John Wiley & Sons, Inc. 1995
Availability: Not available: Institute of Management: Withdrawn (1).

12.
Marketing Research by
Edition: 6th ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York John Wiley & Sons, Inc. 1999
Availability: Items available for loan: Institute of Management (2)Call number: 658.83 AAK, ...

13.
Marketing Research by
Edition: 7th ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York John Wiley & Sons, Inc. 2001
Availability: Items available for loan: Institute of Management (1)Call number: 658.83 AAK.

14.
Marketing Research by
Edition: 11th ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Singapore John Wiley & Sons (Asia) Pte. Ltd. 2001
Availability: Items available for loan: Institute of Management (1)Call number: 658.83 AAK.

15.
Spanning Silos: The New CMO Imperative by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston Harvard Business Review Press 2008
Availability: Items available for loan: Institute of Management (1)Call number: 658.8 AAK.

16.
Strategic Market Management by
Edition: 5th ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York John Wiley & Sons, Inc. 1998
Availability: Not available: Institute of Management: Withdrawn (2).

17.
Strategic Market Management by
Edition: 6th ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Singapore John Wiley & Sons (Asia) Pte. Ltd. 2002
Availability: Items available for loan: Institute of Management (1)Call number: 658.802 AAK.

18.
Building Strong Brands by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York The Free Press 1996
Availability: Items available for reference: Institute of Management: Not For Loan (1)Call number: 658.827 AAK.

19.
Strategic Market Management by
Edition: 4th ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York John Wiley & Sons, Inc. 1995
Availability: Items available for reference: Institute of Management: Not For Loan (1)Call number: 658.802 AAK.

20.
Marketing Research by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Wiley India Pvt. Ltd. 2019
Availability: Items available for loan: Institute of Management (1)Call number: 658.83 AAK.

Pages
© 2025 by NIMA Knowledge Centre, Ahmedabad.
Koha version 24.05