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Customer in the Boardroom: Crafting Customer-Based Business Strategy by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Sage Publications India Pvt. Ltd. 2012
Availability: Items available for loan: Institute of Management (1)Call number: 658.4012 BIJ.

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We are Like that Only: Understanding the Logic of Consumer India by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Penguin Books India (P) Ltd. 2007
Availability: Items available for loan: Institute of Management (1)Call number: 658.8342 BIJ.

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A never before world: Tracking the evolution of consumer india by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Penguin Books India (P) Ltd. 2013
Availability: Items available for loan: Institute of Management (1)Call number: 330.954 BIJ.

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We are Loke that Only: Understanding The Logic of Consumer India by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: United Kingdom Penguin Books 2007
Availability: Items available for loan: Institute of Management (1)Call number: 658.8342 BIJ.

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Lilliput Land: How Small is Driving India's Mega Consumption Story by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Gurugram Renguin Random House 2024
Availability: Items available for loan: Institute of Management (1)Call number: 658.8 BIJ.

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