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1.
The Art of Marketing: Branding Vol. - 7: A Practical Guide to Planning Your Strategy by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Crest Publishing House 2001
Availability: Items available for loan: Institute of Management (1)Call number: 658.8 MAR.

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2.
Branding: A Practical Guide to Planning your Strategy by
Edition: 2nd ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Kogan Page Limited 2004
Availability: Items available for loan: Institute of Management (1)Call number: 658.827 RAN.

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3.
Branding: Marketing by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Kogan Page Limited 1997
Availability: Items available for loan: Institute of Management (1)Call number: 658.827 RAN.

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4.
Principles of Marketing by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Routledge 1993
Availability: Items available for loan: Institute of Management (1)Call number: 658.8 RAN.

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5.
Supermarket wars: global strategies for food retailers by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New York Palgrave Macmillan 2005
Availability: Items available for loan: Institute of Management (1)Call number: 381.456413 SET.

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6.
The Grocers: The Rise and Rise of Supermarket Chains by
Edition: 3rd ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: London Kogan Page Limited 2011
Availability: Items available for loan: Institute of Management (1)Call number: 381.45641310941 SET.

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