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Controversies in Contemporary Advertising by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Thousand Oaks Sage Publications 2004
Availability: Items available for loan: Institute of Management (1)Call number: 659.1 SHE.

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Using Qualitative Research in Advertising: Strategies, Techniques and Applications by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Sage Publications India Pvt. Ltd. 2002
Availability: Items available for loan: Institute of Management (1)Call number: 659.1072 MOR.

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Advertising Media Planning: A Brand Management Approach by
Edition: 4th ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Routledge 2015
Availability: Items available for loan: Institute of Management (1)Call number: 659.111 KEL.

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Advertising Media Workbook and Sourcebook by
Edition: 4th ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Routledge 2015
Availability: Items available for loan: Institute of Management (1)Call number: 659.13 KEL.

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