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Results of search for 'an:"20867"'
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Authors
McDonald, Malcolm
(2)
Oliver, Grant
(1)
Wilson, Hugh
(1)
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Institute of Management
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1.
Marketing Plans: How to Prepare them, How to Profit from them
by
McDonald, Malcolm
Wilson, Hugh
Edition:
8th ed
Material type:
Text
; Format:
print
; Literary form:
Not fiction
Publication details:
Chichester
John Wiley & Sons, Ltd.
2016
Availability:
Items available for loan:
Institute of Management
(1)
Call number:
658.802 MCD
.
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2.
Malcolm McDonald on Value Propositions: How to Develop Them, How to Quantify Them
by
McDonald, Malcolm
Oliver, Grant
Material type:
Text
; Format:
print
; Literary form:
Not fiction
Publication details:
London
Kogan Page Limited
2019
Availability:
Items available for loan:
Institute of Management
(1)
Call number:
659.2 MCD
.
Place hold
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