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Market-Led Strategic Change: Transforming the Process of Going to Market by
Edition: 4th ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Elsevier Academic Press 2009
Availability: Items available for loan: Institute of Management (1)Call number: 658.802 PIE.

Market Led Strategic Change: Transforming the Process of Going to Market by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxon Routledge 2017
Availability: Items available for loan: Institute of Management (1)Call number: 658.8 PIE.

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