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1.
Strategic Brand Management for B2B Markets: A Road Map for Organizational Transformation by
Edition: 2nd ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Sage Publications 2016
Availability: Items available for loan: Institute of Management (1)Call number: 658.827 SAR.

2.
Business Marketing: Concepts and Cases by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chennai McGraw Hill Education ( India) Private Limited 2017
Availability: Items available for loan: Institute of Management (1)Call number: 658.802 SAR.

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