Legends in Marketing Jagdish N. Sheth Volume 6: Managerial Marketing: Current Thought

Timeline Set Introduction Volume Introduction Commentaries on Marketing Ecological Imperatives and the Role of Marketing (with Atul Parvatiyar) The Future of Marketing (with Rajendra S Sisodia) Marketing Productivity: Issues and analysis (with Rajendra S Sisodia) The Antecedents and Consequences of Customer Centric Marketing (with Rajendra S Sisodia and Arun Sharma) Revisiting Marketing's Lawlike Generalizations (with Rajendra S Sisodia) How to Reform Marketing (with Rajendra S Sisodia) The Image of Marketing (with Rajendra S Sisodia and Adina Barbulescu) Does Marketing Need Reform? (with Rajendra S Sisodia) Marketing Strategy Peter Drucker on Marketing: An exploration of five tenets (with Can Uslay and Robert E Morgan) Why Good Companies Fail (with Rajendra S Sisodia) Competitive Markets and the Rule of Three (with Rajendra S Sisodia) Iridium's 66 Pies in the Sky (with Rajendra S Sisodia) Macromarketing Instilling Social Responsibility through Marketing Research Field Projects (with C B Bhattacharya) User-Oriented Marketing for Non-Profit Organizations Toward a Theory of Macromarketing Perspectives of Other Scholars Jagdish N Sheth: A believer in giving back Jagdish N Sheth: A market economist Jagdish N Sheth: Amazing versatility in all facets of marketing Jagdish N Sheth: A superb synthesiser and a crusader Jagdish N Sheth: "Get jag!" to help lead marketing reform Rajendra S Sisodia Interviews Jagdish N Sheth Marketing as an Institution Will Survive by Adapting to External Changes About the Editors and Contributors