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1.
Market Research: A Guide to Planning, Methodology and Evaluation by
Edition: 2nd ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Kogan Page Limited 1999
Availability: Items available for loan: Institute of Management (1)Call number: 658.83 HAG.

2.
Data Driven Business Transformation: How to Disrupt, Innovate and Stay Ahead of the Competition by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London John Wiley & Sons, Inc. 2019
Availability: Items available for loan: Institute of Management (1)Call number: 658.406 CAR.

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