The Product Manager's Toolkit: Methodologies, Processes and Tasks in Technology Product Management

By:

Steinhardt, Gabriel

Material type: Text

TextPublication details: Switzerland Springer 2017Edition: 2nd edDescription: 207pISBN:

9783319499970

Subject(s):

Business & Economics - Marketing - General

DDC classification:

658.575 STE

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Holdings
Item type	Current library	Item location	Collection	Call number	Status	Date due	Barcode	Item holds
Book	NIMA Knowledge Centre	6th Floor Reading Zone	General	658.575 STE (Browse shelf(Opens below))	Available		M0036016

Total holds: 0

Introduction:
Part I: Product Management Concepts
1. Definition of Product Management
2. Product Delivery Strategies
3. Product Management Team
4. Product Definition Team
5. Crafting Market Requirements
6. Concept of Marketing
7. Value-Marketing Model
8. Extending Product Life Cycle Stages
Part II: Product Management Editorials
9. Defining Product Management

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