Managerial Economics: Concepts and Cases

Contents

1. Introduction: Factors Influencing Managerial Decision
– Managerial Economics and Other Disciplines
– Objectives of the Firm
– Managerial Decisions: Theoretical Concepts
– Scope of the Book
– Use of Cases: A Tool in the Learning Process.
2. Demand Analysis and Forecasting: Meaning of Demand
– Types of Demand
– Determinants of Demand
– Demand Function
– Demand Elasticities
– Demand Forecasting
– Forecasting Methods
– Accuracy of Forecasts
– Conclusion
3. Production and Cost Analysis: Production Function
– Least-Cost Combination of Input
– Factor Productivities and Return of Scale
– Statistical Production Function
– Managerial User of Production Function
– Cost Concepts
– Accounting Costs and Economic Costs
– Determinants of Cost
– Cost Output Relationship
– Estimation of Cost-Output Relationship.
4. Pricing: Determinants of Price
– Pricing Under Different Objectives
– Pricing Under Different Market Structures
– Price Discrimination
– Pricing of Joint Products
– Pricing Methods in Practice.
5. Optimization: A Linear Programming Approach: Nature of the Problem
– Approach to the Solution of the Choice Problem
– Formulation of the Problem of Resources Allocation
– Finding the Best Course of Action for Achieving Specified End Results
– General Formulation of the Linear Programming Problem
–The Dual Problem
– Generalizations
– Solution Procedures.
6. Introduction to Capital Budgeting: Evaluation of Investment Decision
– Structure of Investment Decisions and Data Needs
– Conclusion.
7. Cases in Demand Analysis and Forecasting
- 7.1 Transformer Industry and the Recession
- 7.2 ATIRA – Demand for Cotton Textiles (A)
- 7.3 ATIRA – Demand for Cotton Textiles (B)
- 7.4 India Batteries Limited
8. Cases in Production and Cost Analysis
- 8.1 Indian Electrical Limited (D)
- 8.2 Rohtak Woollens Limited
- 8.3 Industrial Gases (Private) Limited
- 8.4 Modern Cable Company (A)
- 8.5 The Small Car Project
- 8.6 Ahmedabad Municipal Transport Service (A)
9. Cases in Pricing
- 9.1 Tri-State Products Limited
- 9.2 Western India Pharmaceuticals
- 9.3 Air-India (D)
- 9.4 The Pricing of Natural Gas in Gujarat
- 9.5 Ranchi Refractories Company Limited (A)
10. Cases in Linear Programming
- 10.1 Kamdhenu Dairy
- 10.2 Modern Cable Company (B)
- 10.3 Modern Cable Company (C)
11. Cases in Capital Budgeting
- 11.1 The Atul Products Limited
- 11.2 Prasad Cotton