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1.
Good Works!: Marketing and Corporate Initiatives That Build a Better World... and the Bottom Line by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Delhi Wiley India (P) Ltd. 2012
Availability: Items available for loan: Institute of Management (1)Call number: 658.802 KOT.

2.
Social Marketing: Changing Behaviors for Good by
Edition: 5th ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: California Sage Publications, Inc. 2016
Availability: Items available for loan: Institute of Management (1)Call number: 658.8 LEE.

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