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1.
Marketing Management: Text and Cases by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Singapore McGraw-Hill Book Company 2005
Availability: Items available for loan: Institute of Management (1)Call number: 658.8 LAL.

2.
Transforming Your Go-to-Market Strategy: The Three Disciplines of Channel Management by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston Harvard Business Review Press 2006
Availability: Items available for loan: Institute of Management (1)Call number: 658.87 RAN.

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