Management Practices for the New Economy

Part I: India and Global Economic Perspectives
1. Competitive Priorities as Trade-offs or Mutually Supportive: A Glimpse from an Emerging Economy / Ravi Kathuria, Narindar Kathuria and Abhishek Kathuria
2. Efficiency Analysis of Garment Manufacturing: In-House Manufacturing versus Outsourcing / Chiang Kao
3. India and Belarus: The Perspective Aspects of Trade and Economic Relations / Volga Avechkina
4. Current Collaborative Economies Business Model – AIRBNB: Changing the Hospitality Industry / José G. Vargas-Hernández and Diana Soltero Mariscal
5. A Short Review of India's Economic Growth: A Management Education Approach / Suresh K. Bhatt
6. Economic Performance and Interdependence among SAARC Countries / Ashish Agrawal, Vranda Jain and Surender Kumar
7. Demonetization in India – A Study of Intent, Agenda, and Impact on Indian Economy / Jitender Sharma
8. Currency Demonetization – A Valiant Move to Uproot Black Money and Prevailing Corruption from Indian Economy / Manika Sharma and Praveen Kumar

Part II: Leveraging Technology and Digitisation for New Economy
9. From Digital Divide to Facebook Divide, Reconstruct Our Target Market Segments with Facebook Native and Facebook Immigrant / Chun Sing Yung (Alan Yung)
10. Price Deal as a Moderator in the Brand Equity of Internet Retail Brands / J. Ramesh Kumar
11. Evolution of Marketing Communication in the Digital Age / Pradnya Vishwas Chitrao
12. Emerging Innovations in Branding: Paradigms in Social Media Marketing through Digital Platforms / Rajesh Kumar Panda and Biswajit Das
13. Comparative Analysis of Selected E-Commerce Companies in Car Trade / Kajal Aggarwal
14. An Empirical Analysis: Awarness of E-Commerce's Regulatory Framework / Parveen Kumari and Satinder Kumar
15. Exploring Distributed Agile Software Development Practices: A Complex Adaptive Systems Perspective / Ashay Saxena
16. Organization Sustainability through Emerging Technology – (SMAC) / Nidhi S. Natrajan
17. Digital Addiction amongst Indian Youth: A Boon or Bane / Banasree Dey and Vinita Srivastava

Part III: Emerging Marketing Practices
18. V: A Twist in the Tale of a Brand / Surjit Kumar Kar and Munmun Samantarai
19. Eating Out – Yielding to the Impulsive Temptation / Kalyani Kalita and Mrinmoy K. Sarma
20. Adoption and Diffusion of Innovation Amongst Textile Retailers in Chhattisgarh: A Study 104 / G.K. Deshmukh and Sanskrity Joseph
21. Impact of Advertising on Consumer Behavior: A Special Reference to Sarovar Hotels / Rupali Singh and Nidhi Singh
22. Service Quality Expectations and Perception Gaps of State Bank of India, Rohtak Haryana (India) / Rajesh Kumar
23. New Economy Implores Transformation of Management Practices of Agri-input Dealers in New Economy / Subhrasil Basu
24. Branding Intangibles for Organisational Performance / Meenakshi Gupta
25. Do Marketing Mix Strategies Influnce Sensory Behavior of Indian Consumers? / Manvi, Ashok Sharma, Amit Kumar Pandey and Vinamra Jain
26. Effect of Advertisement on Brand Awareness: A Study on Mobile Users of India / Taikhoom Maluki, Nishtha Trivedi and Shalini Srivastava
27. Consumer Perception of Herbal/Ayurvedic Products in India / Manisha Singh and Vinita Srivastava

Part IV: Contemporary Issues in Finance
28. Does Exchange Rate Uncertainty Impede Trade Flows in Transition Economies? / Akram Shavkatovich Hasanov and Salokhiddin Shakhabiddinovich Avazkhodjaev
29. Pound Rupee Volatility – The Un-noticed Anomaly / Ruchi Mehrotra, Dhiraj Jain and Pankaj Mehrotra
30. Regulatory Capital, Competition and Risk Taking Behaviour of Indian Banks / Santi Gopal Maji and Preeti Hazarika
31. FIIs: An Analytical Study of Liberalization 1990 / Gurcharan Singh and Sarbjeet Kaur
32. Does Interest Rate Cause Stock Market Movement? / Jitendra Kumar Dixit and Sanjeev Gupta
33. Microfinance: Effect of National Rural Livelihood Mission (NRLM) on NPAs / Gurcharan Singh and Sanjay Singh
34. International Financial Reporting System / Chandni Bhagat
35. Analysis of Private Equity Investment Trends in India / Gurcharan Singh and Shikhil Munjal
36. Boosting SMEs through Innovative Financing: A Theoretical Assessment in Indian and Global Context / Sana Moid
37. Performance Analysis of Zero Debt Firms of India / Pragati Bhatnagar and Shikha Bhatia

Part V: Dynamics of Managing Human Resource in the New Economy
38. Developing a Psychological Contract in the Area of Management Education by Understanding the Gap between Student Expectation and Teacher Facilitation / Netra Neelam, Tushar Bhatnagar and Shreyaa Gopal
39. Training Practices in Indian Telecom Industry / Shipra Sharma and Shalini Garg
40. Development and Validation of Work Environment Services Scale (Wess) / Harold Andrew Patrick
41. An Analysis on the Relationship among Person-Organization Value Congruence and Affective, Normative and Continuance Components of Organizational Commitment / Prachi Agarwal and S.M. Sajid
42. Coping Organizational Stress through Work Life Balance / Sujit Kumar and Anil Singh
43. Work-Life Integration-Blurred Weekdays and Weekends: Study on Male Professionals / Parul Yadav and Shalini Srivastava
44. Impact of Professionalism on Employee Outcome: A Study in Arunachal Pradesh / Millo Yasung and Papori Baruah
45. Neo-dynamics of New Economy: Woman Participation in Top Leadership in an Indian Perspective / Beyat Pragnya Rath and Biswajit Das
46. Understanding the Concept of Employee Disengagement through Employee Engagement / Anubhav Agarwal and M.S. Kumar
47. Job Satisfaction and Motivation among Coal India Employees: A Comparative Study between Executives and Non-executives / Bornita Das
48. Linking Personality to Personal Effectiveness: A Study on B-School Students / Tanu Goel and Shalini Srivastava

Part VI: Social Sustainability and Management Practices
49. Social Entrepreneurship in the Eurasian Economic Union / Stanislau Krasnahir
50. Corporate Social Responsibility in India: A Journey towards Social Transformation / Purnima Singh and Ajai Pal Sharma
51. JAM Trinity: Transforming the Rural Landscape through Financial Inclusion / Priya Samant, Anurupa B. Singh and Ritesh Dwivedi
52. A CSR Strategy – Inclusion of Differently Abled People in the Manufacturing Process of a Footwear Organization / Rina Gupta and Neeti Kasliwal
53. Evaluation of 'Swaccha Bharat Abhiyan and its Toilet Drive' with respect to Awareness, Acceptability, and Receptivity among Females: A Cross-sectional Study / Priya Chinchwadkar, Kirti Udaya and Jasmine Pattanayak
54. Managing Education at Bottom of Pyramid: Role of Inclusive Business Models in Empowering Edupreneurs in India / Deepak Singh and Durgansh Sharma
55. Green Stress: A New Paradigm in Emerging Scenario / Saad Bin Azhar, Bushara Bano, Sara Kamal and Parvaiz Talib
56. A Study on Factors Influencing Customer Purchase Behavior towards Green Products in Indore City / Minal Uprety and Sarfaraz Ansari
57. Is a Nishkam Karma Yogi an Effective Manager? / Anindita S. Chatterjee
58. The Effects of Patent Extension and Pharmaceutical Stewardship Programs on Green Pharmacy / Tianqin (Kelly) Shi, Nicholas Petruzzi and Dilip Chhajed
59. Views of Academicians on the Role of Higher Education in Promoting Sustainable Change / Nidhi Singh and Teena Saharan