How to Build Your Reputation

Part I: Understanding Reputations
1. What exactly is a reputation?
2. Who needs a strong reputation?
3. Why YOU need a strong reputation
4. The Ten Universal Laws of 21st Century Business
5. What a good reputation will do for you
6. Why your reputation is your most valuable asset
7. The difference between character, personal brand and reputation
8. Reputation starts from the inside

Part II: Designing Reputations
9. Laying the foundation
10. The power of niche positioning to develop your reputation
11. How to niche
12. Enhancing your reputation through multiple niches
13. What to do if you don't have a niche
14. Defining your reputation
15. The role of your competitors in building your reputation
16. What are your reputation goals?

Part III: Building Reputations
17. Creating your Personal Reputation Plan
18. The two unspoken reputation strategies: building credibility and trust
19. The role of influence in reputation
20. 70 of the best tools, tips and tactics to build your reputation

Part IV: Defending Reputations
21. What damages your reputation
22. How to defend your reputation
22. Evaluating and evolving your reputation
23. Corporate reputations
24. Reputation through personal branding
25. Exploiting your reputation
26. The rules of reputation building and keeping
27. Leaving your legacy