Item type | Current library | Item location | Collection | Call number | Status | Date due | Barcode | Item holds | |
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NIMA Knowledge Centre | 6th Floor Reading Zone | General | 658.827 LEE (Browse shelf(Opens below)) | Available | M0032713 |
1. Brands- Origins, Heritage and Importance
2. The Art of Branding
3. The Science of Measuring Brand Performance
4. Cross-Culture Studies, Loyalty, Choice, Experiment and Hypotheses
5. Research Method
6. Result: Sample Comparability and Brand Knowledge Constructs
7. Results: Predicting Brand Choice Using Multiple Discriminant Analysis
8. Results: Predicting Brand Choice Using Multinomial Logistic Regression Analysis and Binary Logistic Regression Analysis
9. Discussion of Results and Summary
10. Workshop: Predictive Brand Choice (PBC) Work Process
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